Brandwave

Breville vs Krampouz:Which is more popular?

In September 2026, Breville had more branded searches than Krampouz among crepe maker brands in New Zealand. Breville had about 12,100 branded searches, while Krampouz had 10. Breville made up 67.5% of all crepe maker brand searches we track, and Krampouz accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about crepe maker brands, Breville appeared in all four answers and Krampouz in two. Krampouz was mentioned before Breville in two out of three answers.

Among crepe maker brands in New Zealand in September 2026

Who do people search for more?

Breville, about 1205 searches for every 1 for Krampouz

Breville 12.1K searchesKrampouz 10 searches

Who does AI mention more?

Breville, mentioned in every answer we collected

Breville in 4 of 4Krampouz in 2 of 4

Who does AI recommend more?

Krampouz, named ahead of Breville in 2 of 3 answers

Krampouz first in 2Breville first in 1

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Top crepe maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Breville appeared in all four answers. Krampouz was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Krampouz was listed before Breville in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. Tefal2nd
  3. Krampouz3rd
  4. Sunbeam–
  5. Russell Hobbs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tefal3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Krampouz2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sunbeam0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Russell Hobbs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about crepe maker brands

4 answers
  • Asked ChatGPT

    “Which crepe maker brand should I buy in New Zealand?”

    1. 1Krampouz
    2. 2Breville
    3. 3Tefal
  • Asked ChatGPT

    “What are the best crepe maker brands in New Zealand?”

    1. 1Tefal
    2. 2Krampouz
    3. 3Breville
  • Asked ChatGPT

    “What's the best crepe maker brand in New Zealand for home cooking?”

    1. 1Breville
    2. 2Tefal
  • Searched Google, AI Overview

    “crepe maker nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “electric crepe maker”

    1. 1Breville

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Breville or Krampouz more popular in search?

This chart shows how often people search Google for Breville and Krampouz by name. Each line represents a brand's share of searches for all five crepe maker brands we track, month by month, from searches in New Zealand.

Breville and Krampouz among crepe maker brands in New Zealand, by month

Share of searches by month for Breville, Krampouz. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleSunbeamRussell HobbsTefalKrampouz
Oct 202566.3%18%8.4%7.2%0.06%
Nov 202569.1%16%8%6.9%0.05%
Dec 202567.6%18.4%7.8%6.1%0.05%
Jan 202667.9%17.7%8.1%6.3%0.13%
Feb 202666.6%18.1%8.8%6.4%0.08%
Mar 202666.9%16.9%8.1%8.1%0.07%
Apr 202669.2%16.4%7.9%6.5%0.06%
May 202669.3%15.4%8.3%7%0.11%
Jun 202666.2%17.5%8.5%7.7%0.06%
Jul 202667.5%16.5%8.8%7%0.05%
Aug 202666.7%16%8.9%8.4%0.05%
Sep 202667.5%16.3%9.2%6.9%0.06%

How has the Breville and Krampouz comparison changed over the last 12 months?

3 findings
  • Breville was ahead of Krampouz in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Breville’s share of searches among crepe maker brands in New Zealand moved from 66.3% to 67.5%, and its estimated monthly branded searches moved from 10.5K to 12.1K.
  • Across the 12 months ending September 2026, Krampouz’s share of searches among crepe maker brands in New Zealand held steady at 0.06%, and its estimated monthly branded searches held steady at 10.

How did search popularity change for New Zealand crepe maker brands in September 2026?

1 change
  1. In September 2026, Breville gained share of searches among crepe maker brands in New Zealand, from 66.7% to 67.5%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Breville’s and Krampouz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Breville

8 branded search terms

  • breville
  • breville barista express
  • breville barista pro
  • breville barista touch
  • breville bread maker
  • breville descaler
  • breville double boiler
  • breville oracle

Krampouz

1 branded search term

  • krampouz

How the Brand Demand Index is measured

Other head-to-heads among crepe maker brands

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