Apple Notes vs Google Keep:Which is more popular?
In September 2026, Google Keep had more branded searches than Apple Notes among note-taking apps in New Zealand. Google Keep had about 6,050 branded searches, while Apple Notes had 390. Google Keep made up 15.2% of all note-taking app searches we track, and Apple Notes accounted for 0.98%. When we asked ChatGPT and Google AI Overviews about note-taking apps, Apple Notes appeared in all five answers and Google Keep in three. Apple Notes was mentioned before Google Keep in every answer.
Who do people search for more?
Google Keep, about 16 searches for every 1 for Apple Notes
Who does AI mention more?
Apple Notes, mentioned in every answer we collected
Who does AI recommend more?
Apple Notes, named ahead of Google Keep in every answer
Follow Apple Notes vs Google Keep and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top note-taking apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Apple Notes appeared in all five answers. Google Keep was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Apple Notes was listed before Google Keep in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
OneNote1st- Apple Notes2nd
Notion3rd
Obsidian4th- Google Keep5th
Goodnotes6th
Evernote7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Notion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- OneNote5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Obsidian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple Notes5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Keep3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Goodnotes3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Evernote1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about note-taking apps
5 answers
Asked ChatGPT
“Which note-taking app should I use in New Zealand?”
Asked ChatGPT
“What are the best note-taking apps in New Zealand?”
Asked ChatGPT
“What's the best note-taking app in New Zealand for organised notes?”
Searched Google, AI Overview
“note taking apps”
Searched Google, AI Overview
“best note app”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Apple Notes or Google Keep more popular in search?
This chart shows how often people search Google for Apple Notes and Google Keep by name. Each line represents a brand's share of searches for all seven note-taking apps we track, month by month, from searches in New Zealand.
Share of searches by month for Google Keep, Apple Notes. The figures are in the table below the chart.
View monthly share of searches table
| Month | Notion | OneNote | Google Keep | Goodnotes | Obsidian | Evernote | Apple Notes |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40% | 39.3% | 13.3% | 2.9% | 1.4% | 2.1% | 1% |
| Nov 2025 | 44.9% | 29.7% | 17.5% | 2.7% | 1.8% | 2.6% | 0.91% |
| Dec 2025 | 51.2% | 19.2% | 20.9% | 2.6% | 2.1% | 2.4% | 1.6% |
| Jan 2026 | 54.1% | 20% | 17.2% | 2.7% | 2.3% | 2.6% | 1.1% |
| Feb 2026 | 37.8% | 45.6% | 10.3% | 2.7% | 1.3% | 1.5% | 0.77% |
| Mar 2026 | 33.8% | 48.8% | 11% | 2.9% | 1.4% | 1.3% | 0.84% |
| Apr 2026 | 43.8% | 35.5% | 13.9% | 2.5% | 1.7% | 1.7% | 0.89% |
| May 2026 | 40.2% | 39.5% | 13.3% | 2.9% | 1.6% | 1.6% | 1% |
| Jun 2026 | 42.9% | 35.6% | 14.5% | 2.4% | 2.1% | 1.4% | 1.1% |
| Jul 2026 | 39.9% | 39.6% | 14.3% | 2.3% | 1.8% | 1.3% | 0.81% |
| Aug 2026 | 38.7% | 38.4% | 16.1% | 2.8% | 1.6% | 1.5% | 0.98% |
| Sep 2026 | 39.1% | 38.8% | 15.2% | 2.6% | 1.7% | 1.5% | 0.98% |
How has the Apple Notes and Google Keep comparison changed over the last 12 months?
3 findings
- Google Keep was ahead of Apple Notes in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apple Notes’ share of searches among note-taking apps in New Zealand moved from 1% to 0.98%, and its estimated monthly branded searches moved from 480 to 390.
- Across the 12 months ending September 2026, Google Keep’s share of searches among note-taking apps in New Zealand moved from 13.3% to 15.2%, and its estimated monthly branded searches moved from 6.4K to 6K.
How did search popularity change for New Zealand note-taking apps in September 2026?
2 changes
In September 2026, Google Keep lost share of searches among note-taking apps in New Zealand, from 16.1% to 15.2%.
Estimated monthly branded searches for Apple Notes in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Apple Notes’ and Google Keep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple Notes
1 branded search term
- apple notes
Google Keep
10 branded search terms
- google keep
- google keep app
- google keep it
- google keep notes
- google keep software
- google keep template
- google keep web
- googlekeep
- googlekeep app
- googlekeep notes
Other head-to-heads among note-taking apps
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.