Brandwave

100% Appliances vs Computer Lounge:Which is more popular by branded search in New Zealand?

In August 2026, Computer Lounge had more branded searches than 100% Appliances among appliance and electronics retailers in New Zealand. Computer Lounge was estimated to have 15.5K branded searches compared to 100% Appliances’ 1.2K, and held a 1.4% Share of Search versus 100% Appliances’ 0.1%.

Share of Search among appliance and electronics retailers in New Zealand in August 2026Which is more popular in search, 100% Appliances or Computer Lounge?
100% Appliances0.1%1.2K searches
vs
Computer Lounge1.4%15.5K searches

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Which is more popular in search, 100% Appliances or Computer Lounge?

Household appliance and consumer electronics retailers in NZ. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

100% Appliances and Computer Lounge among appliance and electronics retailers in New Zealand, by month

Share of Search by month for Computer Lounge, 100% Appliances. The figures are in the table below the chart.

View monthly share of search table
MonthPB TechNoel LeemingJB Hi-FiHarvey NormanComputer LoungeHeathcotesSmiths City100% Appliances
Oct 202529.9%29.3%22.4%15.7%1.2%0.78%0.52%0.12%
Nov 202530.8%28.9%22.5%15.8%0.97%0.77%0.24%0.1%
Dec 202526%30.9%24.5%16.6%0.84%0.84%0.25%0.09%
Jan 202629.6%29.1%23.1%15.6%1.2%1%0.28%0.09%
Feb 202630.2%29.4%22.7%15.2%1.1%0.98%0.22%0.11%
Mar 202632.7%27.1%21.2%16.7%1%0.85%0.3%0.2%
Apr 202627.8%27.8%25.3%16.7%1%0.84%0.3%0.11%
May 202629.4%28.5%22.2%17.4%1.3%0.89%0.21%0.11%
Jun 202630.8%29.9%23.9%12.8%1.2%1.1%0.18%0.1%
Jul 202630.6%30.4%23.6%12.7%1.4%0.96%0.33%0.11%
Aug 202631%29.9%23.5%12.8%1.4%0.96%0.34%0.1%
Sep 2026————————

How has the 100% Appliances and Computer Lounge comparison changed over the last 12 months?

How did search popularity change for New Zealand appliance and electronics retailers in August 2026?

  1. Estimated monthly branded searches for 100% Appliances in New Zealand fell 28% over 11 measured months, from 1.6K to 1.2K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using 100% Appliances’ and Computer Lounge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

100% Appliances

4 branded search terms

  • 100 appliances
  • 100 appliances near me
  • 100 appliances nz
  • 100percent co nz

Computer Lounge

8 branded search terms

  • computer lounge
  • computer lounge near me
  • computer lounge nz
  • computer lounge store
  • computerlounge
  • computerlounge co nz
  • computerlounge nz
  • the computer lounge

How the Brand Demand Index is measured

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