Brandwave

How popular is100% Appliances in search?

In August 2026, there were an estimated 1.2K branded searches for 100% Appliances in New Zealand which is down 28% over the last 11 months. 100% Appliances holds 0.1% estimated Share of Search among New Zealand appliance and electronics retailers and is ranked 8th of 8 competitors for search popularity.

Share of Search, August 2026
  1. PB Tech31%
  2. Noel Leeming29.9%
  3. JB Hi-Fi23.5%
  4. Harvey Norman12.8%
  5. Computer Lounge1.4%
  6. Heathcotes0.96%
  7. Smiths City0.34%
  8. 100% Appliances0.1%
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Which appliance and electronics retailers compete with 100% Appliances?

100% Appliances against appliance and electronics retailers in New Zealand, by month

Share of Search by month for PB Tech, Noel Leeming, JB Hi-Fi, Harvey Norman, 100% Appliances. The figures are in the table below the chart.

View monthly share of search table
MonthPB TechNoel LeemingJB Hi-FiHarvey NormanComputer LoungeHeathcotesSmiths City100% Appliances
Oct 202529.9%29.3%22.4%15.7%1.2%0.78%0.52%0.12%
Nov 202530.8%28.9%22.5%15.8%0.97%0.77%0.24%0.1%
Dec 202526%30.9%24.5%16.6%0.84%0.84%0.25%0.09%
Jan 202629.6%29.1%23.1%15.6%1.2%1%0.28%0.09%
Feb 202630.2%29.4%22.7%15.2%1.1%0.98%0.22%0.11%
Mar 202632.7%27.1%21.2%16.7%1%0.85%0.3%0.2%
Apr 202627.8%27.8%25.3%16.7%1%0.84%0.3%0.11%
May 202629.4%28.5%22.2%17.4%1.3%0.89%0.21%0.11%
Jun 202630.8%29.9%23.9%12.8%1.2%1.1%0.18%0.1%
Jul 202630.6%30.4%23.6%12.7%1.4%0.96%0.33%0.11%
Aug 202631%29.9%23.5%12.8%1.4%0.96%0.34%0.1%
Sep 2026————————

  1. 1.PB Tech

    31%

    held 1st · 344K estimated branded searches · +0.07% vs prior month · +0.4 points

  2. 2.Noel Leeming

    29.9%

    held 2nd · 332K estimated branded searches · -2.7% vs prior month · -0.5 points

  3. 3.JB Hi-Fi

    23.5%

    held 3rd · 261K estimated branded searches · -1.4% vs prior month · -0.1 points

  4. 4.Harvey Norman

    12.8%

    held 4th · 142K estimated branded searches · -0.28% vs prior month · +0.1 points

  5. 5.Computer Lounge

    1.4%

    held 5th · 15.5K estimated branded searches · -0.26% vs prior month · 0 points

  6. 6.Heathcotes

    0.96%

    held 6th · 10.7K estimated branded searches · -0.47% vs prior month · 0 points

  7. 7.Smiths City

    0.34%

    held 7th · 3.8K estimated branded searches · +1.1% vs prior month · 0 points

  8. 8.100% Appliances

    0.1%

    held 8th · 1.2K estimated branded searches · -9.4% vs prior month · 0 points

Compare search popularity between 100% Appliances and its closest rivals

How has branded search demand for 100% Appliances changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for 100% Appliances in New Zealand fell from 1.6K to 1.2K.
  • Across the 11 months ending August 2026, 100% Appliances’ estimated Share of Search among appliance and electronics retailers in New Zealand held steady, from 0.12% to 0.1%.

How did search popularity change for New Zealand appliance and electronics retailers in August 2026?

  1. Estimated monthly branded searches for Smiths City in New Zealand fell 45.3% over 11 measured months, from 6.9K to 3.8K in August 2026.

  2. Estimated monthly branded searches for Harvey Norman in New Zealand fell 32.1% over 11 measured months, from 209K to 142K in August 2026.

  3. Estimated monthly branded searches for 100% Appliances in New Zealand fell 28% over 11 measured months, from 1.6K to 1.2K in August 2026.

  4. Estimated monthly branded searches for Noel Leeming in New Zealand fell 14.9% over 11 measured months, from 390K to 332K in August 2026.

  5. Estimated monthly branded searches for PB Tech in New Zealand fell 13.6% over 11 measured months, from 398K to 344K in August 2026.

  6. Estimated monthly branded searches for JB Hi-Fi in New Zealand fell 12.6% over 11 measured months, from 298K to 261K in August 2026.

How is 100% Appliances measured?

Brandwave collects information about searches that people make online using 100% Appliances’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • 100 appliances
  • 100 appliances near me
  • 100 appliances nz
  • 100percent co nz

Do you work for 100% Appliances? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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