Brandwave

Wellington hotels in New Zealand:Which brands are most popular in search?

In August 2026, Rydges Wellington was the most searched among wellington hotels in New Zealand, with an estimated 17.4K branded searches and 33.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Rydges Wellington33.6%
  2. InterContinental Wellington19.4%
  3. QT Wellington14%
  4. Naumi Hotel Wellington11.8%
  5. Bolton Hotel11.7%
  6. Sofitel Wellington9.5%

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Share of SearchLeaderboard

Compare the Wellington hotels visitors book for business, events and weekends away. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among wellington hotels in New Zealand, by month

Share of Search by month for Rydges Wellington, InterContinental Wellington, QT Wellington, Naumi Hotel Wellington, Bolton Hotel, Sofitel Wellington. The figures are in the table below the chart.

View monthly share of search table
MonthRydges WellingtonInterContinental WellingtonQT WellingtonNaumi Hotel WellingtonBolton HotelSofitel Wellington
Oct 202533.4%10.9%13.6%14.7%15.5%11.9%
Nov 202528.1%11.1%13.7%14.4%18.3%14.4%
Dec 202530.7%12.2%12.2%12.9%16.2%15.8%
Jan 202631%12.6%13.1%13.3%17%12.9%
Feb 202629.9%11.7%13.9%12.7%19.4%12.4%
Mar 202629.2%13.9%14.2%14.9%15.7%12%
Apr 202628.8%13.5%16.5%14.3%15.3%11.6%
May 202630.8%14.3%15.2%13%13.8%12.8%
Jun 202634.6%16.7%14.4%10.3%12.1%12%
Jul 202634%19.5%13.8%11.6%11.6%9.5%
Aug 202633.6%19.4%14%11.8%11.7%9.5%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Rydges Wellington

    33.6%

    held 1st · 17.4K estimated branded searches · -0.51% vs prior month · -0.3 points

  2. 2.InterContinental Wellington

    19.4%

    held 2nd · 10.1K estimated branded searches · 0% vs prior month · -0.1 points

  3. 3.QT Wellington

    14%

    held 3rd · 7.3K estimated branded searches · +1.5% vs prior month · +0.1 points

  4. 4.Naumi Hotel Wellington

    11.8%

    held 4th · 6.1K estimated branded searches · +1.8% vs prior month · +0.2 points

  5. 5.Bolton Hotel

    11.7%

    held 5th · 6.1K estimated branded searches · +2% vs prior month · +0.2 points

  6. 6.Sofitel Wellington

    9.5%

    held 6th · 4.9K estimated branded searches · +0.2% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among wellington hotels in New Zealand?

In August 2026, Rydges Wellington was the most searched among wellington hotels in New Zealand, with an estimated 17.4K branded searches and 33.6% estimated Share of Search within this set. InterContinental Wellington is in 2nd place, 14.2 percentage points behind at 19.4% Share of Search.

New Zealand wellington hotels, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Rydges Wellington33.4% → 33.6%34.6%Jun 202628.1%Nov 20251st
InterContinental Wellington10.9% → 19.4%19.5%Jul 202610.9%Oct 20256th → 2nd
QT Wellington13.6% → 14%16.5%Apr 202612.2%Dec 20254th → 3rd
Naumi Hotel Wellington14.7% → 11.8%14.9%Mar 202610.3%Jun 20263rd → 4th
Bolton Hotel15.5% → 11.7%19.4%Feb 202611.6%Jul 20262nd → 5th
Sofitel Wellington11.9% → 9.5%15.8%Dec 20259.5%Aug 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, InterContinental Wellington’s estimated Share of Search among wellington hotels in New Zealand increased from 10.9% to 19.4%.
  • Across the 11 months ending August 2026, Naumi Hotel Wellington’s estimated Share of Search among wellington hotels in New Zealand decreased from 14.7% to 11.8%.
  • Across the 11 months ending August 2026, Bolton Hotel’s estimated Share of Search among wellington hotels in New Zealand decreased from 15.5% to 11.7%.
  • Across the 11 months ending August 2026, Sofitel Wellington’s estimated Share of Search among wellington hotels in New Zealand decreased from 11.9% to 9.5%.
  • Across the 11 months ending August 2026, Rydges Wellington’s estimated Share of Search among wellington hotels in New Zealand peaked at 34.6% in June 2026 and was lowest at 28.1% in November 2025.
  • Across the 11 months ending August 2026, InterContinental Wellington’s estimated Share of Search among wellington hotels in New Zealand peaked at 19.5% in July 2026 and was lowest at 10.9% in October 2025.
  • Across the 11 months ending August 2026, QT Wellington’s estimated Share of Search among wellington hotels in New Zealand peaked at 16.5% in April 2026 and was lowest at 12.2% in December 2025.
  • Across the 11 months ending August 2026, Naumi Hotel Wellington’s estimated Share of Search among wellington hotels in New Zealand peaked at 14.9% in March 2026 and was lowest at 10.3% in June 2026.
  • Across the 11 months ending August 2026, Bolton Hotel’s estimated Share of Search among wellington hotels in New Zealand peaked at 19.4% in February 2026 and was lowest at 11.6% in July 2026.
  • Across the 11 months ending August 2026, Sofitel Wellington’s estimated Share of Search among wellington hotels in New Zealand peaked at 15.8% in December 2025 and was lowest at 9.5% in August 2026.
  • Across the 11 months ending August 2026, InterContinental Wellington rose from 6th to 2nd among wellington hotels in New Zealand.
  • Across the 11 months ending August 2026, QT Wellington rose from 4th to 3rd among wellington hotels in New Zealand.
  • Across the 11 months ending August 2026, Naumi Hotel Wellington fell from 3rd to 4th among wellington hotels in New Zealand.
  • Across the 11 months ending August 2026, Bolton Hotel fell from 2nd to 5th among wellington hotels in New Zealand.
  • Across the 11 months ending August 2026, Sofitel Wellington fell from 5th to 6th among wellington hotels in New Zealand.
  • Across the 11 months ending August 2026, Rydges Wellington held steady: its estimated Share of Search among wellington hotels in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand wellington hotels in August 2026?

  1. Sofitel Wellington’s estimated Share of Search among wellington hotels in New Zealand has lost ground for 3 months in a row, from 12.8% to 9.5% in August 2026.

  2. Estimated monthly branded searches for InterContinental Wellington in New Zealand rose 81.1% over 11 measured months, from 5.6K to 10.1K in August 2026.

  3. Estimated monthly branded searches for Bolton Hotel in New Zealand fell 22.8% over 11 measured months, from 7.9K to 6.1K in August 2026.

  4. Estimated monthly branded searches for Naumi Hotel Wellington in New Zealand fell 18.1% over 11 measured months, from 7.5K to 6.1K in August 2026.

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