Brandwave

Hotjar vs Microsoft Clarity:Which is more popular?

In September 2026, Microsoft Clarity had more branded searches than Hotjar among web analytics tools in New Zealand. Microsoft Clarity had about 610 branded searches, while Hotjar had 280. Microsoft Clarity made up 5.7% of all web analytics tool searches we track, and Hotjar accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about web analytics tools, Hotjar appeared in three of the five answers and Microsoft Clarity in two. Hotjar and Microsoft Clarity were each mentioned first in two of the four answers that named either.

Among web analytics tools in New Zealand in September 2026

Who do people search for more?

Microsoft Clarity, about 2 searches for every 1 for Hotjar

Microsoft Clarity 610 searchesHotjar 280 searches

Who does AI mention more?

Hotjar, mentioned in 3 of 5 answers, Microsoft Clarity in 2

Hotjar in 3 of 5Microsoft Clarity in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Hotjar first in 2Microsoft Clarity first in 2

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Top web analytics tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hotjar was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Clarity was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hotjar and Microsoft Clarity were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Analytics1st
  2. Matomo2nd
  3. Plausible Analytics3rd
  4. Microsoft Clarity4th
  5. Adobe Analytics5th
  6. Hotjar6th
  7. Mixpanel7th
  8. Amplitude8th
  9. PostHog9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Analytics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Matomo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Analytics4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plausible Analytics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hotjar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Clarity2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PostHog1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mixpanel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amplitude1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about web analytics tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hotjar or Microsoft Clarity more popular in search?

This chart shows how often people search Google for Hotjar and Microsoft Clarity by name. Each line represents a brand's share of searches for all nine web analytics tools we track, month by month, from searches in New Zealand.

Hotjar and Microsoft Clarity among web analytics tools in New Zealand, by month

Share of searches by month for Microsoft Clarity, Hotjar. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AnalyticsPostHogMicrosoft ClarityHotjarMixpanelMatomoAdobe AnalyticsAmplitudePlausible Analytics
Oct 202579.3%4.5%4.5%5.7%2.6%1.9%0.65%0.37%0.28%
Nov 202578.6%3.7%4.4%5.5%5.4%1.5%0.45%0.09%0.18%
Dec 202578%5.4%4.5%4.6%4.6%1.8%0.41%0.41%0.27%
Jan 202679.4%5.5%5.5%4.7%3%1.2%0.22%0.11%0.45%
Feb 202680.4%4.5%6.8%3.9%1.8%1.7%0.45%0.23%0.23%
Mar 202684.4%4.9%4.9%2.3%0.96%1.7%0.4%0.16%0.32%
Apr 202682.2%3.8%7.2%2.9%1.4%1.4%0.38%0.19%0.48%
May 202683.4%4.7%5.8%3%1.1%0.96%0.48%0.1%0.38%
Jun 202677.8%7.9%6.5%3.8%1.7%1.4%0.35%0.09%0.61%
Jul 202680.4%6.7%6.8%2.6%1.5%1%0.27%0.18%0.46%
Aug 202680.9%6.7%6.8%2.6%1.1%1.1%0.37%0.09%0.28%
Sep 202681.2%7%5.7%2.6%1.5%1.1%0.38%0.19%0.19%

How has the Hotjar and Microsoft Clarity comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand web analytics tools in September 2026?

2 changes

  1. In September 2026, Microsoft Clarity lost share of searches among web analytics tools in New Zealand, from 6.8% to 5.7%.

  2. Estimated monthly branded searches for Hotjar in New Zealand fell 54.8% over 12 measured months, from 620 to 280 in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Hotjar’s and Microsoft Clarity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hotjar

4 branded search terms

  • hotjar
  • hotjar analytics
  • hotjar heatmap
  • hotjar tracking

Microsoft Clarity

5 branded search terms

  • microsoft clarity
  • microsoft clarity analytics
  • microsoft clarity heatmap
  • microsoft clarity tracking
  • microsoftclarity

How the Brand Demand Index is measured

Other head-to-heads among web analytics tools

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