Hotjar vs PostHog:Which is more popular?
In September 2026, PostHog had more branded searches than Hotjar among web analytics tools in New Zealand. PostHog had about 740 branded searches, while Hotjar had 280. PostHog made up 7% of all web analytics tool searches we track, and Hotjar accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about web analytics tools, Hotjar appeared in three of the five answers and PostHog in one. Hotjar was mentioned before PostHog in three out of four answers that named either.
Who do people search for more?
PostHog, about 3 searches for every 1 for Hotjar
Who does AI mention more?
Hotjar, mentioned in 3 of 5 answers, PostHog in 1
Who does AI recommend more?
Hotjar, named ahead of PostHog in 3 of 4 answers
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Top web analytics tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hotjar was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. PostHog was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hotjar was listed before PostHog in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Google Analytics1st
Matomo2nd- Plausible Analytics3rd
Microsoft Clarity4th- Adobe Analytics5th
- Hotjar6th
Mixpanel7th
Amplitude8th- PostHog9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Google Analytics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Matomo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adobe Analytics4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Plausible Analytics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hotjar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Microsoft Clarity2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PostHog1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mixpanel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Amplitude1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about web analytics tools
5 answers
Asked ChatGPT
“Which web analytics tool should I use in New Zealand?”
Asked ChatGPT
“What are the best web analytics tools in New Zealand?”
Asked ChatGPT
“What's the best web analytics tool in New Zealand for a marketing team?”
Searched Google, AI Overview
“best web analytics tool”
Searched Google, AI Overview
“website analytics software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hotjar or PostHog more popular in search?
This chart shows how often people search Google for Hotjar and PostHog by name. Each line represents a brand's share of searches for all nine web analytics tools we track, month by month, from searches in New Zealand.
Share of searches by month for PostHog, Hotjar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Analytics | PostHog | Microsoft Clarity | Hotjar | Mixpanel | Matomo | Adobe Analytics | Amplitude | Plausible Analytics |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 79.3% | 4.5% | 4.5% | 5.7% | 2.6% | 1.9% | 0.65% | 0.37% | 0.28% |
| Nov 2025 | 78.6% | 3.7% | 4.4% | 5.5% | 5.4% | 1.5% | 0.45% | 0.09% | 0.18% |
| Dec 2025 | 78% | 5.4% | 4.5% | 4.6% | 4.6% | 1.8% | 0.41% | 0.41% | 0.27% |
| Jan 2026 | 79.4% | 5.5% | 5.5% | 4.7% | 3% | 1.2% | 0.22% | 0.11% | 0.45% |
| Feb 2026 | 80.4% | 4.5% | 6.8% | 3.9% | 1.8% | 1.7% | 0.45% | 0.23% | 0.23% |
| Mar 2026 | 84.4% | 4.9% | 4.9% | 2.3% | 0.96% | 1.7% | 0.4% | 0.16% | 0.32% |
| Apr 2026 | 82.2% | 3.8% | 7.2% | 2.9% | 1.4% | 1.4% | 0.38% | 0.19% | 0.48% |
| May 2026 | 83.4% | 4.7% | 5.8% | 3% | 1.1% | 0.96% | 0.48% | 0.1% | 0.38% |
| Jun 2026 | 77.8% | 7.9% | 6.5% | 3.8% | 1.7% | 1.4% | 0.35% | 0.09% | 0.61% |
| Jul 2026 | 80.4% | 6.7% | 6.8% | 2.6% | 1.5% | 1% | 0.27% | 0.18% | 0.46% |
| Aug 2026 | 80.9% | 6.7% | 6.8% | 2.6% | 1.1% | 1.1% | 0.37% | 0.09% | 0.28% |
| Sep 2026 | 81.2% | 7% | 5.7% | 2.6% | 1.5% | 1.1% | 0.38% | 0.19% | 0.19% |
How has the Hotjar and PostHog comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: PostHog took it in December 2025.
- Across the 12 months ending September 2026, Hotjar’s share of searches among web analytics tools in New Zealand moved from 5.7% to 2.6%, and its estimated monthly branded searches moved from 620 to 280.
- Across the 12 months ending September 2026, PostHog’s share of searches among web analytics tools in New Zealand moved from 4.5% to 7%, and its estimated monthly branded searches moved from 490 to 740.
How did search popularity change for New Zealand web analytics tools in September 2026?
2 changes
In September 2026, PostHog rose from 3rd to 2nd among web analytics tools in New Zealand.
Estimated monthly branded searches for Hotjar in New Zealand fell 54.8% over 12 measured months, from 620 to 280 in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Hotjar’s and PostHog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among web analytics tools
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