Brandwave

Microsoft Clarity vs PostHog:Which is more popular?

In September 2026, PostHog had more branded searches than Microsoft Clarity among web analytics tools in New Zealand. PostHog had about 740 branded searches, while Microsoft Clarity had 610. PostHog made up 7% of all web analytics tool searches we track, and Microsoft Clarity accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about web analytics tools, Microsoft Clarity appeared in two of the five answers and PostHog in one. Microsoft Clarity was mentioned before PostHog in two out of three answers that named either.

Among web analytics tools in New Zealand in September 2026

Who do people search for more?

PostHog, about 21% more searches than Microsoft Clarity

PostHog 740 searchesMicrosoft Clarity 610 searches

Who does AI mention more?

Microsoft Clarity, mentioned in 2 of 5 answers, PostHog in 1

Microsoft Clarity in 2 of 5PostHog in 1 of 5

Who does AI recommend more?

Microsoft Clarity, named ahead of PostHog in 2 of 3 answers

Microsoft Clarity first in 2PostHog first in 1

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Top web analytics tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Clarity was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. PostHog was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Clarity was listed before PostHog in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Analytics1st
  2. Matomo2nd
  3. Plausible Analytics3rd
  4. Microsoft Clarity4th
  5. Adobe Analytics5th
  6. Hotjar6th
  7. Mixpanel7th
  8. Amplitude8th
  9. PostHog9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Analytics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Matomo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Analytics4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plausible Analytics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hotjar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Clarity2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PostHog1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mixpanel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amplitude1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about web analytics tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Microsoft Clarity or PostHog more popular in search?

This chart shows how often people search Google for Microsoft Clarity and PostHog by name. Each line represents a brand's share of searches for all nine web analytics tools we track, month by month, from searches in New Zealand.

Microsoft Clarity and PostHog among web analytics tools in New Zealand, by month

Share of searches by month for PostHog, Microsoft Clarity. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AnalyticsPostHogMicrosoft ClarityHotjarMixpanelMatomoAdobe AnalyticsAmplitudePlausible Analytics
Oct 202579.3%4.5%4.5%5.7%2.6%1.9%0.65%0.37%0.28%
Nov 202578.6%3.7%4.4%5.5%5.4%1.5%0.45%0.09%0.18%
Dec 202578%5.4%4.5%4.6%4.6%1.8%0.41%0.41%0.27%
Jan 202679.4%5.5%5.5%4.7%3%1.2%0.22%0.11%0.45%
Feb 202680.4%4.5%6.8%3.9%1.8%1.7%0.45%0.23%0.23%
Mar 202684.4%4.9%4.9%2.3%0.96%1.7%0.4%0.16%0.32%
Apr 202682.2%3.8%7.2%2.9%1.4%1.4%0.38%0.19%0.48%
May 202683.4%4.7%5.8%3%1.1%0.96%0.48%0.1%0.38%
Jun 202677.8%7.9%6.5%3.8%1.7%1.4%0.35%0.09%0.61%
Jul 202680.4%6.7%6.8%2.6%1.5%1%0.27%0.18%0.46%
Aug 202680.9%6.7%6.8%2.6%1.1%1.1%0.37%0.09%0.28%
Sep 202681.2%7%5.7%2.6%1.5%1.1%0.38%0.19%0.19%

How has the Microsoft Clarity and PostHog comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: PostHog took it in December 2025, Microsoft Clarity took it in February 2026, PostHog took it in June 2026, Microsoft Clarity took it in July 2026, PostHog took it in September 2026.
  • Across the 12 months ending September 2026, Microsoft Clarity’s share of searches among web analytics tools in New Zealand moved from 4.5% to 5.7%, and its estimated monthly branded searches moved from 490 to 610.
  • Across the 12 months ending September 2026, PostHog’s share of searches among web analytics tools in New Zealand moved from 4.5% to 7%, and its estimated monthly branded searches moved from 490 to 740.

How did search popularity change for New Zealand web analytics tools in September 2026?

2 changes

  1. In September 2026, Microsoft Clarity lost share of searches among web analytics tools in New Zealand, from 6.8% to 5.7%.

  2. In September 2026, PostHog rose from 3rd to 2nd among web analytics tools in New Zealand.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Microsoft Clarity’s and PostHog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Clarity

5 branded search terms

  • microsoft clarity
  • microsoft clarity analytics
  • microsoft clarity heatmap
  • microsoft clarity tracking
  • microsoftclarity

PostHog

4 branded search terms

  • posthog
  • posthog analytics
  • posthog heatmap
  • posthog tracking

How the Brand Demand Index is measured

Other head-to-heads among web analytics tools

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