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Waikato and bay of plenty shopping centres in New Zealand:Which brands are most popular in search?

In August 2026, Bayfair was the most searched among waikato and bay of plenty shopping centres in New Zealand, with an estimated 43.4K branded searches and 39.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Bayfair39.4%
  2. Chartwell21%
  3. Tauranga Crossing15.3%
  4. Centre Place12.6%
  5. The Base11.8%

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Share of SearchLeaderboard

Compare the Hamilton and Tauranga malls and shopping centres shoppers head to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among waikato and bay of plenty shopping centres in New Zealand, by month

Share of Search by month for Bayfair, Chartwell, Tauranga Crossing, Centre Place, The Base. The figures are in the table below the chart.

View monthly share of search table
MonthBayfairChartwellTauranga CrossingCentre PlaceThe Base
Oct 202539.6%20.2%15.4%14.3%10.4%
Nov 202541.8%18.9%14%13.6%11.7%
Dec 202544.5%17.9%15.5%10.7%11.4%
Jan 202645.8%16.1%16.8%11.6%9.6%
Feb 202641.9%21.2%14.1%12.7%10.1%
Mar 202642.8%19.7%13.7%14.1%9.7%
Apr 202645.4%16.5%14.4%12.2%11.5%
May 202641.7%18.6%15.4%13.5%10.8%
Jun 202641%20.4%14.8%12.3%11.6%
Jul 202640.7%18.1%16%13.2%12%
Aug 202639.4%21%15.3%12.6%11.8%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Bayfair

    39.4%

    held 1st · 43.4K estimated branded searches · -16.8% vs prior month · -1.3 points

  2. 2.Chartwell

    21%

    held 2nd · 23.1K estimated branded searches · -0.26% vs prior month · +2.9 points

  3. 3.Tauranga Crossing

    15.3%

    held 3rd · 16.8K estimated branded searches · -17.8% vs prior month · -0.7 points

  4. 4.Centre Place

    12.6%

    held 4th · 13.9K estimated branded searches · -17.8% vs prior month · -0.6 points

  5. 5.The Base

    11.8%

    held 5th · 13K estimated branded searches · -15.8% vs prior month · -0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among waikato and bay of plenty shopping centres in New Zealand?

In August 2026, Bayfair was the most searched among waikato and bay of plenty shopping centres in New Zealand, with an estimated 43.4K branded searches and 39.4% estimated Share of Search within this set. Chartwell is in 2nd place, 18.4 percentage points behind at 21% Share of Search.

New Zealand waikato and bay of plenty shopping centres, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bayfair39.6% → 39.4%45.8%Jan 202639.4%Aug 20261st
Chartwell20.2% → 21%21.2%Feb 202616.1%Jan 20262nd
Tauranga Crossing15.4% → 15.3%16.8%Jan 202613.7%Mar 20263rd
Centre Place14.3% → 12.6%14.3%Oct 202510.7%Dec 20254th
The Base10.4% → 11.8%12%Jul 20269.6%Jan 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Chartwell’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand increased from 20.2% to 21%.
  • Across the 11 months ending August 2026, Centre Place’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand decreased from 14.3% to 12.6%.
  • Across the 11 months ending August 2026, The Base’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand increased from 10.4% to 11.8%.
  • Across the 11 months ending August 2026, Bayfair’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand peaked at 45.8% in January 2026 and was lowest at 39.4% in August 2026.
  • Across the 11 months ending August 2026, Chartwell’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand peaked at 21.2% in February 2026 and was lowest at 16.1% in January 2026.
  • Across the 11 months ending August 2026, Tauranga Crossing’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand peaked at 16.8% in January 2026 and was lowest at 13.7% in March 2026.
  • Across the 11 months ending August 2026, Centre Place’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand peaked at 14.3% in October 2025 and was lowest at 10.7% in December 2025.
  • Across the 11 months ending August 2026, The Base’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand peaked at 12% in July 2026 and was lowest at 9.6% in January 2026.
  • Across the 11 months ending August 2026, Bayfair and Tauranga Crossing held steady: their estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand waikato and bay of plenty shopping centres in August 2026?

  1. In August 2026, Chartwell gained estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand, from 18.1% to 21%.

  2. In August 2026, Bayfair lost estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand, from 40.7% to 39.4%.

  3. In August 2026, Tauranga Crossing lost estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand, from 16% to 15.3%.

  4. In August 2026, Centre Place lost estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand, from 13.2% to 12.6%.

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