How popular isCentre Place in search?
In August 2026, there were an estimated 13.9K branded searches for Centre Place in New Zealand which is down 16.6% over the last 11 months. Centre Place holds 12.6% estimated Share of Search among New Zealand waikato and bay of plenty shopping centres and is ranked 4th of 5 competitors for search popularity.
Bayfair39.4%- Chartwell21%
Tauranga Crossing15.3%Centre Place12.6%
- The Base11.8%
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Which waikato and bay of plenty shopping centres compete with Centre Place?
Share of Search by month for Bayfair, Chartwell, Tauranga Crossing, Centre Place, The Base. The figures are in the table below the chart.
View monthly share of search table
| Month | Bayfair | Chartwell | Tauranga Crossing | Centre Place | The Base |
|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 20.2% | 15.4% | 14.3% | 10.4% |
| Nov 2025 | 41.8% | 18.9% | 14% | 13.6% | 11.7% |
| Dec 2025 | 44.5% | 17.9% | 15.5% | 10.7% | 11.4% |
| Jan 2026 | 45.8% | 16.1% | 16.8% | 11.6% | 9.6% |
| Feb 2026 | 41.9% | 21.2% | 14.1% | 12.7% | 10.1% |
| Mar 2026 | 42.8% | 19.7% | 13.7% | 14.1% | 9.7% |
| Apr 2026 | 45.4% | 16.5% | 14.4% | 12.2% | 11.5% |
| May 2026 | 41.7% | 18.6% | 15.4% | 13.5% | 10.8% |
| Jun 2026 | 41% | 20.4% | 14.8% | 12.3% | 11.6% |
| Jul 2026 | 40.7% | 18.1% | 16% | 13.2% | 12% |
| Aug 2026 | 39.4% | 21% | 15.3% | 12.6% | 11.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.4% | 43.4K | -16.8% | -1.3 points | |
| 2, held 2nd | 21% | 23.1K | -0.26% | +2.9 points | |
| 3, held 3rd | 15.3% | 16.8K | -17.8% | -0.7 points | |
| 4, held 4th | 12.6% | 13.9K | -17.8% | -0.6 points | |
| 5, held 5th | 11.8% | 13K | -15.8% | -0.3 points |
1.
Bayfair39.4%
held 1st · 43.4K estimated branded searches · -16.8% vs prior month · -1.3 points
21%
held 2nd · 23.1K estimated branded searches · -0.26% vs prior month · +2.9 points
15.3%
held 3rd · 16.8K estimated branded searches · -17.8% vs prior month · -0.7 points
12.6%
held 4th · 13.9K estimated branded searches · -17.8% vs prior month · -0.6 points
5.The Base
11.8%
held 5th · 13K estimated branded searches · -15.8% vs prior month · -0.3 points
Compare search popularity between Centre Place and its closest rivals
How has branded search demand for Centre Place changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Centre Place in New Zealand fell from 16.7K to 13.9K.
- Across the 11 months ending August 2026, Centre Place’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand decreased from 14.3% to 12.6%.
- Across the 11 months ending August 2026, Centre Place’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand peaked at 14.3% in October 2025 and was lowest at 10.7% in December 2025.
How did search popularity change for New Zealand waikato and bay of plenty shopping centres in August 2026?
4 changes
In August 2026, Chartwell gained estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand, from 18.1% to 21%.
In August 2026, Bayfair lost estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand, from 40.7% to 39.4%.
In August 2026, Tauranga Crossing lost estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand, from 16% to 15.3%.
In August 2026, Centre Place lost estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand, from 13.2% to 12.6%.
How is Centre Place measured?
Brandwave collects information about searches that people make online using Centre Place’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
13 branded search terms
- centre place
- centre place hamilton
- centre place mall
- centre place near me
- centre place nz
- centre place opening hours
- centre place shops
- centreplace
- centreplace co nz
- centreplace mall
- centreplace opening hours
- centreplace shops
- luxury nails centre place
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Is Centre Place your brand?
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