Bayfair vs Centre Place:Which is more popular by branded search in New Zealand?
In August 2026, Bayfair had more branded searches than Centre Place among waikato and bay of plenty shopping centres in New Zealand. Bayfair was estimated to have 43.4K branded searches compared to Centre Place’s 13.9K, and held a 39.4% Share of Search versus Centre Place’s 12.6%.
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Which is more popular in search, Bayfair or Centre Place?
Compare the Hamilton and Tauranga malls and shopping centres shoppers head to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bayfair, Centre Place. The figures are in the table below the chart.
View monthly share of search table
| Month | Bayfair | Chartwell | Tauranga Crossing | Centre Place | The Base |
|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 20.2% | 15.4% | 14.3% | 10.4% |
| Nov 2025 | 41.8% | 18.9% | 14% | 13.6% | 11.7% |
| Dec 2025 | 44.5% | 17.9% | 15.5% | 10.7% | 11.4% |
| Jan 2026 | 45.8% | 16.1% | 16.8% | 11.6% | 9.6% |
| Feb 2026 | 41.9% | 21.2% | 14.1% | 12.7% | 10.1% |
| Mar 2026 | 42.8% | 19.7% | 13.7% | 14.1% | 9.7% |
| Apr 2026 | 45.4% | 16.5% | 14.4% | 12.2% | 11.5% |
| May 2026 | 41.7% | 18.6% | 15.4% | 13.5% | 10.8% |
| Jun 2026 | 41% | 20.4% | 14.8% | 12.3% | 11.6% |
| Jul 2026 | 40.7% | 18.1% | 16% | 13.2% | 12% |
| Aug 2026 | 39.4% | 21% | 15.3% | 12.6% | 11.8% |
| Sep 2026 | — | — | — | — | — |
How has the Bayfair and Centre Place comparison changed over the last 12 months?
3 findings
- Bayfair was ahead of Centre Place in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bayfair’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand moved from 39.6% to 39.4%, and its estimated monthly branded searches moved from 46.2K to 43.4K.
- Across the 11 months ending August 2026, Centre Place’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand moved from 14.3% to 12.6%, and its estimated monthly branded searches moved from 16.7K to 13.9K.
How did search popularity change for New Zealand waikato and bay of plenty shopping centres in August 2026?
2 changes
In August 2026, Bayfair lost estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand, from 40.7% to 39.4%.
In August 2026, Centre Place lost estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand, from 13.2% to 12.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Bayfair’s and Centre Place’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bayfair
17 branded search terms
- bayfair
- bayfair hours
- bayfair mall
- bayfair near me
- bayfair new zealand
- bayfair nz
- bayfair opening hours
- bayfair shops
- bed bath beyond bayfair
- bnz bayfair
- charms bayfair
- chemistwarehouse bayfair
- cosmetic clinic bayfair
- katsubi bayfair
- laser clinic bayfair
- united cinemas bayfair
- vivo bayfair
Centre Place
13 branded search terms
- centre place
- centre place hamilton
- centre place mall
- centre place near me
- centre place nz
- centre place opening hours
- centre place shops
- centreplace
- centreplace co nz
- centreplace mall
- centreplace opening hours
- centreplace shops
- luxury nails centre place
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.