Centre Place vs Tauranga Crossing:Which is more popular by branded search in New Zealand?
In August 2026, Tauranga Crossing had more branded searches than Centre Place among waikato and bay of plenty shopping centres in New Zealand. Tauranga Crossing was estimated to have 16.8K branded searches compared to Centre Place’s 13.9K, and held a 15.3% Share of Search versus Centre Place’s 12.6%.
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Which is more popular in search, Centre Place or Tauranga Crossing?
Compare the Hamilton and Tauranga malls and shopping centres shoppers head to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tauranga Crossing, Centre Place. The figures are in the table below the chart.
View monthly share of search table
| Month | Bayfair | Chartwell | Tauranga Crossing | Centre Place | The Base |
|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 20.2% | 15.4% | 14.3% | 10.4% |
| Nov 2025 | 41.8% | 18.9% | 14% | 13.6% | 11.7% |
| Dec 2025 | 44.5% | 17.9% | 15.5% | 10.7% | 11.4% |
| Jan 2026 | 45.8% | 16.1% | 16.8% | 11.6% | 9.6% |
| Feb 2026 | 41.9% | 21.2% | 14.1% | 12.7% | 10.1% |
| Mar 2026 | 42.8% | 19.7% | 13.7% | 14.1% | 9.7% |
| Apr 2026 | 45.4% | 16.5% | 14.4% | 12.2% | 11.5% |
| May 2026 | 41.7% | 18.6% | 15.4% | 13.5% | 10.8% |
| Jun 2026 | 41% | 20.4% | 14.8% | 12.3% | 11.6% |
| Jul 2026 | 40.7% | 18.1% | 16% | 13.2% | 12% |
| Aug 2026 | 39.4% | 21% | 15.3% | 12.6% | 11.8% |
| Sep 2026 | — | — | — | — | — |
How has the Centre Place and Tauranga Crossing comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Centre Place took it in March 2026, Tauranga Crossing took it in April 2026.
- Across the 11 months ending August 2026, Centre Place’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand moved from 14.3% to 12.6%, and its estimated monthly branded searches moved from 16.7K to 13.9K.
- Across the 11 months ending August 2026, Tauranga Crossing’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand moved from 15.4% to 15.3%, and its estimated monthly branded searches moved from 17.9K to 16.8K.
How did search popularity change for New Zealand waikato and bay of plenty shopping centres in August 2026?
2 changes
In August 2026, Tauranga Crossing lost estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand, from 16% to 15.3%.
In August 2026, Centre Place lost estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand, from 13.2% to 12.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Centre Place’s and Tauranga Crossing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Centre Place
13 branded search terms
- centre place
- centre place hamilton
- centre place mall
- centre place near me
- centre place nz
- centre place opening hours
- centre place shops
- centreplace
- centreplace co nz
- centreplace mall
- centreplace opening hours
- centreplace shops
- luxury nails centre place
Tauranga Crossing
25 branded search terms
- boutique liquor tauranga crossing
- cinema tauranga crossing
- enjoy massage tauranga crossing
- event tauranga crossing
- food tauranga crossing
- massage tauranga crossing
- pandora tauranga crossing
- shops at tauranga crossing
- tauranga crossing
- tauranga crossing cinemas
- tauranga crossing clothing shops
- tauranga crossing food
- tauranga crossing hours
- tauranga crossing mall
- tauranga crossing map
- tauranga crossing movie
- tauranga crossing new zealand
- tauranga crossing nz
- tauranga crossing open hours
- tauranga crossing photos
- tauranga crossing restaurants
- tauranga crossing shopping centre
- tauranga crossing shops
- taurangacrossing
- vivo tauranga crossing
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.