Centre Place vs The Base:Which is more popular by branded search in New Zealand?
In August 2026, Centre Place had more branded searches than The Base among waikato and bay of plenty shopping centres in New Zealand. Centre Place was estimated to have 13.9K branded searches compared to The Base’s 13K, and held a 12.6% Share of Search versus The Base’s 11.8%.
Follow Centre Place vs The Base and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Centre Place or The Base?
Compare the Hamilton and Tauranga malls and shopping centres shoppers head to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Centre Place, The Base. The figures are in the table below the chart.
View monthly share of search table
| Month | Bayfair | Chartwell | Tauranga Crossing | Centre Place | The Base |
|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 20.2% | 15.4% | 14.3% | 10.4% |
| Nov 2025 | 41.8% | 18.9% | 14% | 13.6% | 11.7% |
| Dec 2025 | 44.5% | 17.9% | 15.5% | 10.7% | 11.4% |
| Jan 2026 | 45.8% | 16.1% | 16.8% | 11.6% | 9.6% |
| Feb 2026 | 41.9% | 21.2% | 14.1% | 12.7% | 10.1% |
| Mar 2026 | 42.8% | 19.7% | 13.7% | 14.1% | 9.7% |
| Apr 2026 | 45.4% | 16.5% | 14.4% | 12.2% | 11.5% |
| May 2026 | 41.7% | 18.6% | 15.4% | 13.5% | 10.8% |
| Jun 2026 | 41% | 20.4% | 14.8% | 12.3% | 11.6% |
| Jul 2026 | 40.7% | 18.1% | 16% | 13.2% | 12% |
| Aug 2026 | 39.4% | 21% | 15.3% | 12.6% | 11.8% |
| Sep 2026 | — | — | — | — | — |
How has the Centre Place and The Base comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: The Base took it in December 2025, Centre Place took it in January 2026.
- Across the 11 months ending August 2026, Centre Place’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand moved from 14.3% to 12.6%, and its estimated monthly branded searches moved from 16.7K to 13.9K.
- Across the 11 months ending August 2026, The Base’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand moved from 10.4% to 11.8%, and its estimated monthly branded searches moved from 12.2K to 13K.
How did search popularity change for New Zealand waikato and bay of plenty shopping centres in August 2026?
1 change
In August 2026, Centre Place lost estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand, from 13.2% to 12.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Centre Place’s and The Base’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Centre Place
13 branded search terms
- centre place
- centre place hamilton
- centre place mall
- centre place near me
- centre place nz
- centre place opening hours
- centre place shops
- centreplace
- centreplace co nz
- centreplace mall
- centreplace opening hours
- centreplace shops
- luxury nails centre place
The Base
11 branded search terms
- clothes shops at the base hamilton
- hamilton mall the base
- rebel sports the base hamilton
- the base mall
- the base mall hamilton
- the base opening hours
- the base shopping centre hamilton
- the base shops
- the base te rapa
- the base te rapa hamilton
- warehouse the base hamilton
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.