Bayfair vs Chartwell:Which is more popular by branded search in New Zealand?

Name: Bayfair vs Chartwell: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Bayfair had more branded searches than Chartwell among waikato and bay of plenty shopping centres in New Zealand. Bayfair was estimated to have 43.4K branded searches compared to Chartwell’s 23.1K, and held a 39.4% Share of Search versus Chartwell’s 21%.

Share of Search among waikato and bay of plenty shopping centres in New Zealand in August 2026Which is more popular in search, Bayfair or Chartwell?

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Which is more popular in search, Bayfair or Chartwell?

Compare the Hamilton and Tauranga malls and shopping centres shoppers head to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bayfair and Chartwell among waikato and bay of plenty shopping centres in New Zealand, by month

Month	Bayfair	Chartwell	Tauranga Crossing	Centre Place	The Base
Oct 2025	39.6%	20.2%	15.4%	14.3%	10.4%
Nov 2025	41.8%	18.9%	14%	13.6%	11.7%
Dec 2025	44.5%	17.9%	15.5%	10.7%	11.4%
Jan 2026	45.8%	16.1%	16.8%	11.6%	9.6%
Feb 2026	41.9%	21.2%	14.1%	12.7%	10.1%
Mar 2026	42.8%	19.7%	13.7%	14.1%	9.7%
Apr 2026	45.4%	16.5%	14.4%	12.2%	11.5%
May 2026	41.7%	18.6%	15.4%	13.5%	10.8%
Jun 2026	41%	20.4%	14.8%	12.3%	11.6%
Jul 2026	40.7%	18.1%	16%	13.2%	12%
Aug 2026	39.4%	21%	15.3%	12.6%	11.8%
Sep 2026	—	—	—	—	—

How has the Bayfair and Chartwell comparison changed over the last 12 months?

3 findings

Bayfair was ahead of Chartwell in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Bayfair’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand moved from 39.6% to 39.4%, and its estimated monthly branded searches moved from 46.2K to 43.4K.
Across the 11 months ending August 2026, Chartwell’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand moved from 20.2% to 21%, and its estimated monthly branded searches moved from 23.5K to 23.1K.

How did search popularity change for New Zealand waikato and bay of plenty shopping centres in August 2026?

2 changes

In August 2026, Chartwell gained estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand, from 18.1% to 21%.
In August 2026, Bayfair lost estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand, from 40.7% to 39.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Bayfair’s and Chartwell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.