Bayfair vs Tauranga Crossing:Which is more popular by branded search in New Zealand?
In August 2026, Bayfair had more branded searches than Tauranga Crossing among waikato and bay of plenty shopping centres in New Zealand. Bayfair was estimated to have 43.4K branded searches compared to Tauranga Crossing’s 16.8K, and held a 39.4% Share of Search versus Tauranga Crossing’s 15.3%.
Follow Bayfair vs Tauranga Crossing and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Bayfair or Tauranga Crossing?
Compare the Hamilton and Tauranga malls and shopping centres shoppers head to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bayfair, Tauranga Crossing. The figures are in the table below the chart.
View monthly share of search table
| Month | Bayfair | Chartwell | Tauranga Crossing | Centre Place | The Base |
|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 20.2% | 15.4% | 14.3% | 10.4% |
| Nov 2025 | 41.8% | 18.9% | 14% | 13.6% | 11.7% |
| Dec 2025 | 44.5% | 17.9% | 15.5% | 10.7% | 11.4% |
| Jan 2026 | 45.8% | 16.1% | 16.8% | 11.6% | 9.6% |
| Feb 2026 | 41.9% | 21.2% | 14.1% | 12.7% | 10.1% |
| Mar 2026 | 42.8% | 19.7% | 13.7% | 14.1% | 9.7% |
| Apr 2026 | 45.4% | 16.5% | 14.4% | 12.2% | 11.5% |
| May 2026 | 41.7% | 18.6% | 15.4% | 13.5% | 10.8% |
| Jun 2026 | 41% | 20.4% | 14.8% | 12.3% | 11.6% |
| Jul 2026 | 40.7% | 18.1% | 16% | 13.2% | 12% |
| Aug 2026 | 39.4% | 21% | 15.3% | 12.6% | 11.8% |
| Sep 2026 | — | — | — | — | — |
How has the Bayfair and Tauranga Crossing comparison changed over the last 12 months?
3 findings
- Bayfair was ahead of Tauranga Crossing in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bayfair’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand moved from 39.6% to 39.4%, and its estimated monthly branded searches moved from 46.2K to 43.4K.
- Across the 11 months ending August 2026, Tauranga Crossing’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand moved from 15.4% to 15.3%, and its estimated monthly branded searches moved from 17.9K to 16.8K.
How did search popularity change for New Zealand waikato and bay of plenty shopping centres in August 2026?
2 changes
In August 2026, Bayfair lost estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand, from 40.7% to 39.4%.
In August 2026, Tauranga Crossing lost estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand, from 16% to 15.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Bayfair’s and Tauranga Crossing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bayfair
17 branded search terms
- bayfair
- bayfair hours
- bayfair mall
- bayfair near me
- bayfair new zealand
- bayfair nz
- bayfair opening hours
- bayfair shops
- bed bath beyond bayfair
- bnz bayfair
- charms bayfair
- chemistwarehouse bayfair
- cosmetic clinic bayfair
- katsubi bayfair
- laser clinic bayfair
- united cinemas bayfair
- vivo bayfair
Tauranga Crossing
25 branded search terms
- boutique liquor tauranga crossing
- cinema tauranga crossing
- enjoy massage tauranga crossing
- event tauranga crossing
- food tauranga crossing
- massage tauranga crossing
- pandora tauranga crossing
- shops at tauranga crossing
- tauranga crossing
- tauranga crossing cinemas
- tauranga crossing clothing shops
- tauranga crossing food
- tauranga crossing hours
- tauranga crossing mall
- tauranga crossing map
- tauranga crossing movie
- tauranga crossing new zealand
- tauranga crossing nz
- tauranga crossing open hours
- tauranga crossing photos
- tauranga crossing restaurants
- tauranga crossing shopping centre
- tauranga crossing shops
- taurangacrossing
- vivo tauranga crossing
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.