Tauranga Crossing vs The Base:Which is more popular by branded search in New Zealand?

Name: Tauranga Crossing vs The Base: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Tauranga Crossing had more branded searches than The Base among waikato and bay of plenty shopping centres in New Zealand. Tauranga Crossing was estimated to have 16.8K branded searches compared to The Base’s 13K, and held a 15.3% Share of Search versus The Base’s 11.8%.

Share of Search among waikato and bay of plenty shopping centres in New Zealand in August 2026Which is more popular in search, Tauranga Crossing or The Base?

Follow Tauranga Crossing vs The Base and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Tauranga Crossing or The Base?

Compare the Hamilton and Tauranga malls and shopping centres shoppers head to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Tauranga Crossing and The Base among waikato and bay of plenty shopping centres in New Zealand, by month

Month	Bayfair	Chartwell	Tauranga Crossing	Centre Place	The Base
Oct 2025	39.6%	20.2%	15.4%	14.3%	10.4%
Nov 2025	41.8%	18.9%	14%	13.6%	11.7%
Dec 2025	44.5%	17.9%	15.5%	10.7%	11.4%
Jan 2026	45.8%	16.1%	16.8%	11.6%	9.6%
Feb 2026	41.9%	21.2%	14.1%	12.7%	10.1%
Mar 2026	42.8%	19.7%	13.7%	14.1%	9.7%
Apr 2026	45.4%	16.5%	14.4%	12.2%	11.5%
May 2026	41.7%	18.6%	15.4%	13.5%	10.8%
Jun 2026	41%	20.4%	14.8%	12.3%	11.6%
Jul 2026	40.7%	18.1%	16%	13.2%	12%
Aug 2026	39.4%	21%	15.3%	12.6%	11.8%
Sep 2026	—	—	—	—	—

How has the Tauranga Crossing and The Base comparison changed over the last 12 months?

3 findings

Tauranga Crossing was ahead of The Base in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Tauranga Crossing’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand moved from 15.4% to 15.3%, and its estimated monthly branded searches moved from 17.9K to 16.8K.
Across the 11 months ending August 2026, The Base’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand moved from 10.4% to 11.8%, and its estimated monthly branded searches moved from 12.2K to 13K.

How did search popularity change for New Zealand waikato and bay of plenty shopping centres in August 2026?

1 change

In August 2026, Tauranga Crossing lost estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand, from 16% to 15.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Tauranga Crossing’s and The Base’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.