Hisense vs LG:Which is more popular?
In September 2026, Hisense had more branded searches than LG among upright freezer brands in New Zealand. Hisense had about 1,040 branded searches, while LG had 280. Hisense made up 4% of all upright freezer brand searches we track, and LG accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about upright freezer brands, Hisense and LG each appeared in one of the four answers. Hisense and LG were each mentioned first in one of the two answers that named either.
Who do people search for more?
Hisense, about 4 searches for every 1 for LG
Who does AI mention more?
Both were mentioned in 1 of 4 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top upright freezer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Hisense and LG were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Hisense and LG were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Haier1st
Westinghouse2nd
Mitsubishi Electric3rd
Fisher & Paykel4th
LG4th- Hisense6th
Beko–
Bosch–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Haier3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Westinghouse3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Fisher & Paykel2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mitsubishi Electric2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hisense1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- LG1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Beko0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bosch0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about upright freezer brands
4 answers
Asked ChatGPT
“Which upright freezer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best upright freezer brands in New Zealand?”
Asked ChatGPT
“What's the best upright freezer brand in New Zealand for a family freezer?”
Searched Google, AI Overview
“upright freezer nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“large upright freezer”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hisense or LG more popular in search?
This chart shows how often people search Google for Hisense and LG by name. Each line represents a brand's share of searches for all eight upright freezer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Hisense, LG. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Haier | Hisense | Westinghouse | Mitsubishi Electric | Beko | LG | Bosch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 74.6% | 11% | 4.8% | 3.6% | 2.6% | 2.3% | 1% | 0.07% |
| Nov 2025 | 76.4% | 10% | 5.1% | 3.1% | 2.7% | 1.6% | 1.1% | 0.03% |
| Dec 2025 | 74% | 10.3% | 6.1% | 3.7% | 2.6% | 2.1% | 1.1% | 0.07% |
| Jan 2026 | 72.6% | 11.9% | 6% | 3.6% | 2.6% | 2.2% | 1% | 0.04% |
| Feb 2026 | 76.4% | 10% | 3.9% | 3.3% | 3.3% | 2% | 0.91% | 0.08% |
| Mar 2026 | 78.4% | 8.8% | 4.3% | 3.2% | 2.8% | 1.7% | 0.92% | 0.03% |
| Apr 2026 | 73% | 11.2% | 5.9% | 3.1% | 3.5% | 1.9% | 1.3% | 0.04% |
| May 2026 | 76.7% | 9.8% | 4.2% | 3.1% | 3.1% | 2.1% | 0.94% | 0.03% |
| Jun 2026 | 75.5% | 10% | 5.1% | 3.1% | 3.1% | 2.1% | 1.1% | 0.03% |
| Jul 2026 | 77.9% | 9% | 4.6% | 2.8% | 2.8% | 1.9% | 0.92% | 0.03% |
| Aug 2026 | 78.9% | 9.6% | 3.3% | 3.2% | 2.3% | 1.7% | 1% | 0.03% |
| Sep 2026 | 77.1% | 9.6% | 4% | 3.8% | 2.8% | 1.6% | 1.1% | 0.04% |
How has the Hisense and LG comparison changed over the last 12 months?
3 findings
- Hisense was ahead of LG in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hisense’s share of searches among upright freezer brands in New Zealand moved from 4.8% to 4%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 12 months ending September 2026, LG’s share of searches among upright freezer brands in New Zealand moved from 1% to 1.1%, and its estimated monthly branded searches held steady at 280.
How did search popularity change for New Zealand upright freezer brands in September 2026?
1 change
In September 2026, Hisense gained share of searches among upright freezer brands in New Zealand, from 3.3% to 4%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Hisense’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among upright freezer brands
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