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Swimwear brands in New Zealand:Which brands are most popular in search?

In August 2026, Speedo was the most searched among swimwear brands in New Zealand, with an estimated 4.7K branded searches and 33% estimated Share of Search within this set.

Share of Search, August 2026
  1. Speedo33%
  2. Seafolly23.9%
  3. Baku12.9%
  4. Funkita11.7%
  5. Zoggs8.4%
  6. Arena6.1%
  7. Bond-Eye4.1%

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Share of SearchLeaderboard

Compare the swimwear brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among swimwear brands in New Zealand, by month

Share of Search by month for Speedo, Seafolly, Baku, Funkita, Zoggs, Arena, Bond-Eye. The figures are in the table below the chart.

View monthly share of search table
MonthSpeedoSeafollyBakuFunkitaZoggsArenaBond-Eye
Oct 202532.6%23.9%14.7%13.1%7.3%3.7%4.8%
Nov 202529.9%27%11.3%14.4%8.5%3.6%5.3%
Dec 202533.3%29.4%9.7%10.8%8.2%3.3%5.2%
Jan 202634.7%21.6%14%12.9%8.6%3.7%4.5%
Feb 202638.4%13.4%14%15%10.4%6.1%2.8%
Mar 202637.7%12.5%20%13.8%8.1%5.8%2.1%
Apr 202638.5%16.5%15.9%13.9%7.9%5%2.4%
May 202636.3%17.4%17.8%13.7%6.7%5%3.1%
Jun 202631.8%25.7%16.4%12%5.8%4.2%4.1%
Jul 202633.3%24.9%13.7%11.6%7.9%4.5%4.2%
Aug 202633%23.9%12.9%11.7%8.4%6.1%4.1%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Speedo

    33%

    held 1st · 4.7K estimated branded searches · +7.6% vs prior month · -0.3 points

  2. 2.Seafolly

    23.9%

    held 2nd · 3.4K estimated branded searches · +4.3% vs prior month · -1 points

  3. 3.Baku

    12.9%

    held 3rd · 1.8K estimated branded searches · +2.2% vs prior month · -0.8 points

  4. 4.Funkita

    11.7%

    held 4th · 1.7K estimated branded searches · +9.2% vs prior month · +0.1 points

  5. 5.Zoggs

    8.4%

    held 5th · 1.2K estimated branded searches · +15.4% vs prior month · +0.5 points

  6. 6.Arena

    6.1%

    held 6th · 870 estimated branded searches · +47.5% vs prior month · +1.6 points

  7. 7.Bond-Eye

    4.1%

    held 7th · 580 estimated branded searches · +5.5% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among swimwear brands in New Zealand?

In August 2026, Speedo was the most searched among swimwear brands in New Zealand, with an estimated 4.7K branded searches and 33% estimated Share of Search within this set. Seafolly is in 2nd place, 9.1 percentage points behind at 23.9% Share of Search.

New Zealand swimwear brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Speedo32.6% → 33%38.5%Apr 202629.9%Nov 20251st
Seafolly23.9%29.4%Dec 202512.5%Mar 20262nd
Baku14.7% → 12.9%20%Mar 20269.7%Dec 20253rd
Funkita13.1% → 11.7%15%Feb 202610.8%Dec 20254th
Zoggs7.3% → 8.4%10.4%Feb 20265.8%Jun 20265th
Arena3.7% → 6.1%6.1%Aug 20263.3%Dec 20257th → 6th
Bond-Eye4.8% → 4.1%5.3%Nov 20252.1%Mar 20266th → 7th

Each finding as a sentence

  • Across the 11 months ending August 2026, Baku’s estimated Share of Search among swimwear brands in New Zealand decreased from 14.7% to 12.9%.
  • Across the 11 months ending August 2026, Funkita’s estimated Share of Search among swimwear brands in New Zealand decreased from 13.1% to 11.7%.
  • Across the 11 months ending August 2026, Zoggs’ estimated Share of Search among swimwear brands in New Zealand increased from 7.3% to 8.4%.
  • Across the 11 months ending August 2026, Arena’s estimated Share of Search among swimwear brands in New Zealand increased from 3.7% to 6.1%.
  • Across the 11 months ending August 2026, Bond-Eye’s estimated Share of Search among swimwear brands in New Zealand decreased from 4.8% to 4.1%.
  • Across the 11 months ending August 2026, Speedo’s estimated Share of Search among swimwear brands in New Zealand peaked at 38.5% in April 2026 and was lowest at 29.9% in November 2025.
  • Across the 11 months ending August 2026, Seafolly’s estimated Share of Search among swimwear brands in New Zealand peaked at 29.4% in December 2025 and was lowest at 12.5% in March 2026.
  • Across the 11 months ending August 2026, Baku’s estimated Share of Search among swimwear brands in New Zealand peaked at 20% in March 2026 and was lowest at 9.7% in December 2025.
  • Across the 11 months ending August 2026, Funkita’s estimated Share of Search among swimwear brands in New Zealand peaked at 15% in February 2026 and was lowest at 10.8% in December 2025.
  • Across the 11 months ending August 2026, Zoggs’ estimated Share of Search among swimwear brands in New Zealand peaked at 10.4% in February 2026 and was lowest at 5.8% in June 2026.
  • Across the 11 months ending August 2026, Arena’s estimated Share of Search among swimwear brands in New Zealand peaked at 6.1% in August 2026 and was lowest at 3.3% in December 2025.
  • Across the 11 months ending August 2026, Bond-Eye’s estimated Share of Search among swimwear brands in New Zealand peaked at 5.3% in November 2025 and was lowest at 2.1% in March 2026.
  • Across the 11 months ending August 2026, Arena rose from 7th to 6th among swimwear brands in New Zealand.
  • Across the 11 months ending August 2026, Bond-Eye fell from 6th to 7th among swimwear brands in New Zealand.
  • Across the 11 months ending August 2026, Speedo and Seafolly held steady: their estimated Share of Search among swimwear brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand swimwear brands in August 2026?

  1. In August 2026, Arena gained estimated Share of Search among swimwear brands in New Zealand, from 4.5% to 6.1%.

  2. In August 2026, Zoggs gained estimated Share of Search among swimwear brands in New Zealand, from 7.9% to 8.4%.

  3. In August 2026, Seafolly lost estimated Share of Search among swimwear brands in New Zealand, from 24.9% to 23.9%.

  4. In August 2026, Baku lost estimated Share of Search among swimwear brands in New Zealand, from 13.7% to 12.9%.

  5. Estimated monthly branded searches for Bond-Eye in New Zealand fell 18.3% over 11 measured months, from 710 to 580 in August 2026.

  6. Estimated monthly branded searches for Funkita in New Zealand fell 15.3% over 11 measured months, from 2K to 1.7K in August 2026.

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