How popular isFunkita in search?
In August 2026, there were an estimated 1.7K branded searches for Funkita in New Zealand which is down 15.3% over the last 11 months. Funkita holds 11.7% estimated Share of Search among New Zealand swimwear brands and is ranked 4th of 7 competitors for search popularity.
Follow Funkita and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which swimwear brands compete with Funkita?
Share of Search by month for Speedo, Seafolly, Baku, Funkita, Zoggs, Arena, Bond-Eye. The figures are in the table below the chart.
View monthly share of search table
| Month | Speedo | Seafolly | Baku | Funkita | Zoggs | Arena | Bond-Eye |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 23.9% | 14.7% | 13.1% | 7.3% | 3.7% | 4.8% |
| Nov 2025 | 29.9% | 27% | 11.3% | 14.4% | 8.5% | 3.6% | 5.3% |
| Dec 2025 | 33.3% | 29.4% | 9.7% | 10.8% | 8.2% | 3.3% | 5.2% |
| Jan 2026 | 34.7% | 21.6% | 14% | 12.9% | 8.6% | 3.7% | 4.5% |
| Feb 2026 | 38.4% | 13.4% | 14% | 15% | 10.4% | 6.1% | 2.8% |
| Mar 2026 | 37.7% | 12.5% | 20% | 13.8% | 8.1% | 5.8% | 2.1% |
| Apr 2026 | 38.5% | 16.5% | 15.9% | 13.9% | 7.9% | 5% | 2.4% |
| May 2026 | 36.3% | 17.4% | 17.8% | 13.7% | 6.7% | 5% | 3.1% |
| Jun 2026 | 31.8% | 25.7% | 16.4% | 12% | 5.8% | 4.2% | 4.1% |
| Jul 2026 | 33.3% | 24.9% | 13.7% | 11.6% | 7.9% | 4.5% | 4.2% |
| Aug 2026 | 33% | 23.9% | 12.9% | 11.7% | 8.4% | 6.1% | 4.1% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33% | 4.7K | +7.6% | -0.3 points | |
| 2, held 2nd | 23.9% | 3.4K | +4.3% | -1 points | |
| 3, held 3rd | 12.9% | 1.8K | +2.2% | -0.8 points | |
| 4, held 4th | 11.7% | 1.7K | +9.2% | +0.1 points | |
| 5, held 5th | 8.4% | 1.2K | +15.4% | +0.5 points | |
| 6, held 6th | 6.1% | 870 | +47.5% | +1.6 points | |
| 7, held 7th | 4.1% | 580 | +5.5% | -0.1 points |
1.
Speedo33%
held 1st · 4.7K estimated branded searches · +7.6% vs prior month · -0.3 points
2.
Seafolly23.9%
held 2nd · 3.4K estimated branded searches · +4.3% vs prior month · -1 points
3.
Baku12.9%
held 3rd · 1.8K estimated branded searches · +2.2% vs prior month · -0.8 points
4.
Funkita11.7%
held 4th · 1.7K estimated branded searches · +9.2% vs prior month · +0.1 points
5.
Zoggs8.4%
held 5th · 1.2K estimated branded searches · +15.4% vs prior month · +0.5 points
6.
Arena6.1%
held 6th · 870 estimated branded searches · +47.5% vs prior month · +1.6 points
7.
Bond-Eye4.1%
held 7th · 580 estimated branded searches · +5.5% vs prior month · -0.1 points
Compare search popularity between Funkita and its closest rivals
How has branded search demand for Funkita changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Funkita in New Zealand fell from 2K to 1.7K.
- Across the 11 months ending August 2026, Funkita’s estimated Share of Search among swimwear brands in New Zealand decreased from 13.1% to 11.7%.
- Across the 11 months ending August 2026, Funkita’s estimated Share of Search among swimwear brands in New Zealand peaked at 15% in February 2026 and was lowest at 10.8% in December 2025.
How did search popularity change for New Zealand swimwear brands in August 2026?
6 changes
In August 2026, Arena gained estimated Share of Search among swimwear brands in New Zealand, from 4.5% to 6.1%.
In August 2026, Zoggs gained estimated Share of Search among swimwear brands in New Zealand, from 7.9% to 8.4%.
In August 2026, Seafolly lost estimated Share of Search among swimwear brands in New Zealand, from 24.9% to 23.9%.
In August 2026, Baku lost estimated Share of Search among swimwear brands in New Zealand, from 13.7% to 12.9%.
Estimated monthly branded searches for Bond-Eye in New Zealand fell 18.3% over 11 measured months, from 710 to 580 in August 2026.
Estimated monthly branded searches for Funkita in New Zealand fell 15.3% over 11 measured months, from 2K to 1.7K in August 2026.
How is Funkita measured?
Brandwave collects information about searches that people make online using Funkita’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- funkita
- funkita bags
- funkita bikini
- funkita com
- funkita near me
- funkita nz
- funkita online
- funkita swim bag
- funkita togs
Do you work for Funkita? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Funkita your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.