How popular isSpeedo in search?
In August 2026, there were an estimated 4.7K branded searches for Speedo in New Zealand which held steady over the last 11 months. Speedo holds 33% estimated Share of Search among New Zealand swimwear brands and is ranked 1st of 7 competitors for search popularity.
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Which swimwear brands compete with Speedo?
Share of Search by month for Speedo, Seafolly, Baku, Funkita, Zoggs, Arena, Bond-Eye. The figures are in the table below the chart.
View monthly share of search table
| Month | Speedo | Seafolly | Baku | Funkita | Zoggs | Arena | Bond-Eye |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 23.9% | 14.7% | 13.1% | 7.3% | 3.7% | 4.8% |
| Nov 2025 | 29.9% | 27% | 11.3% | 14.4% | 8.5% | 3.6% | 5.3% |
| Dec 2025 | 33.3% | 29.4% | 9.7% | 10.8% | 8.2% | 3.3% | 5.2% |
| Jan 2026 | 34.7% | 21.6% | 14% | 12.9% | 8.6% | 3.7% | 4.5% |
| Feb 2026 | 38.4% | 13.4% | 14% | 15% | 10.4% | 6.1% | 2.8% |
| Mar 2026 | 37.7% | 12.5% | 20% | 13.8% | 8.1% | 5.8% | 2.1% |
| Apr 2026 | 38.5% | 16.5% | 15.9% | 13.9% | 7.9% | 5% | 2.4% |
| May 2026 | 36.3% | 17.4% | 17.8% | 13.7% | 6.7% | 5% | 3.1% |
| Jun 2026 | 31.8% | 25.7% | 16.4% | 12% | 5.8% | 4.2% | 4.1% |
| Jul 2026 | 33.3% | 24.9% | 13.7% | 11.6% | 7.9% | 4.5% | 4.2% |
| Aug 2026 | 33% | 23.9% | 12.9% | 11.7% | 8.4% | 6.1% | 4.1% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33% | 4.7K | +7.6% | -0.3 points | |
| 2, held 2nd | 23.9% | 3.4K | +4.3% | -1 points | |
| 3, held 3rd | 12.9% | 1.8K | +2.2% | -0.8 points | |
| 4, held 4th | 11.7% | 1.7K | +9.2% | +0.1 points | |
| 5, held 5th | 8.4% | 1.2K | +15.4% | +0.5 points | |
| 6, held 6th | 6.1% | 870 | +47.5% | +1.6 points | |
| 7, held 7th | 4.1% | 580 | +5.5% | -0.1 points |
1.
Speedo33%
held 1st · 4.7K estimated branded searches · +7.6% vs prior month · -0.3 points
2.
Seafolly23.9%
held 2nd · 3.4K estimated branded searches · +4.3% vs prior month · -1 points
3.
Baku12.9%
held 3rd · 1.8K estimated branded searches · +2.2% vs prior month · -0.8 points
4.
Funkita11.7%
held 4th · 1.7K estimated branded searches · +9.2% vs prior month · +0.1 points
5.
Zoggs8.4%
held 5th · 1.2K estimated branded searches · +15.4% vs prior month · +0.5 points
6.
Arena6.1%
held 6th · 870 estimated branded searches · +47.5% vs prior month · +1.6 points
7.
Bond-Eye4.1%
held 7th · 580 estimated branded searches · +5.5% vs prior month · -0.1 points
Compare search popularity between Speedo and its closest rivals
How has branded search demand for Speedo changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Speedo in New Zealand held steady, from 4.9K to 4.7K.
- Across the 11 months ending August 2026, Speedo’s estimated Share of Search among swimwear brands in New Zealand peaked at 38.5% in April 2026 and was lowest at 29.9% in November 2025.
How did search popularity change for New Zealand swimwear brands in August 2026?
6 changes
In August 2026, Arena gained estimated Share of Search among swimwear brands in New Zealand, from 4.5% to 6.1%.
In August 2026, Zoggs gained estimated Share of Search among swimwear brands in New Zealand, from 7.9% to 8.4%.
In August 2026, Seafolly lost estimated Share of Search among swimwear brands in New Zealand, from 24.9% to 23.9%.
In August 2026, Baku lost estimated Share of Search among swimwear brands in New Zealand, from 13.7% to 12.9%.
Estimated monthly branded searches for Bond-Eye in New Zealand fell 18.3% over 11 measured months, from 710 to 580 in August 2026.
Estimated monthly branded searches for Funkita in New Zealand fell 15.3% over 11 measured months, from 2K to 1.7K in August 2026.
How is Speedo measured?
Brandwave collects information about searches that people make online using Speedo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
19 branded search terms
- mens speedo
- mens speedo bathing suits
- speedo
- speedo 1 piece swimsuit
- speedo au
- speedo bathers
- speedo bikini
- speedo com
- speedo fin
- speedo goggles
- speedo near me
- speedo nz
- speedo online
- speedo swim caps
- speedo swim goggles
- speedo togs
- speedo trunks
- speedo vanquisher
- speedo womens swimwear
Do you work for Speedo? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Speedo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.