Seafolly vs Speedo:Which is more popular by branded search in New Zealand?
In August 2026, Speedo had more branded searches than Seafolly among swimwear brands in New Zealand. Speedo was estimated to have 4.7K branded searches compared to Seafolly’s 3.4K, and held a 33% Share of Search versus Seafolly’s 23.9%.
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Which is more popular in search, Seafolly or Speedo?
Compare the swimwear brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Speedo, Seafolly. The figures are in the table below the chart.
View monthly share of search table
| Month | Speedo | Seafolly | Baku | Funkita | Zoggs | Arena | Bond-Eye |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 23.9% | 14.7% | 13.1% | 7.3% | 3.7% | 4.8% |
| Nov 2025 | 29.9% | 27% | 11.3% | 14.4% | 8.5% | 3.6% | 5.3% |
| Dec 2025 | 33.3% | 29.4% | 9.7% | 10.8% | 8.2% | 3.3% | 5.2% |
| Jan 2026 | 34.7% | 21.6% | 14% | 12.9% | 8.6% | 3.7% | 4.5% |
| Feb 2026 | 38.4% | 13.4% | 14% | 15% | 10.4% | 6.1% | 2.8% |
| Mar 2026 | 37.7% | 12.5% | 20% | 13.8% | 8.1% | 5.8% | 2.1% |
| Apr 2026 | 38.5% | 16.5% | 15.9% | 13.9% | 7.9% | 5% | 2.4% |
| May 2026 | 36.3% | 17.4% | 17.8% | 13.7% | 6.7% | 5% | 3.1% |
| Jun 2026 | 31.8% | 25.7% | 16.4% | 12% | 5.8% | 4.2% | 4.1% |
| Jul 2026 | 33.3% | 24.9% | 13.7% | 11.6% | 7.9% | 4.5% | 4.2% |
| Aug 2026 | 33% | 23.9% | 12.9% | 11.7% | 8.4% | 6.1% | 4.1% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Seafolly and Speedo comparison changed over the last 12 months?
3 findings
- Speedo was ahead of Seafolly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Seafolly’s estimated Share of Search among swimwear brands in New Zealand held steady at 23.9%, and its estimated monthly branded searches moved from 3.6K to 3.4K.
- Across the 11 months ending August 2026, Speedo’s estimated Share of Search among swimwear brands in New Zealand moved from 32.6% to 33%, and its estimated monthly branded searches moved from 4.9K to 4.7K.
How did search popularity change for New Zealand swimwear brands in August 2026?
1 change
In August 2026, Seafolly lost estimated Share of Search among swimwear brands in New Zealand, from 24.9% to 23.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Seafolly’s and Speedo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Seafolly
12 branded search terms
- seafolly
- seafolly bikini
- seafolly com
- seafolly dress
- seafolly near me
- seafolly nz
- seafolly one piece
- seafolly online
- seafolly sale
- seafolly swim
- seafolly tankini
- seafolly togs
Speedo
19 branded search terms
- mens speedo
- mens speedo bathing suits
- speedo
- speedo 1 piece swimsuit
- speedo au
- speedo bathers
- speedo bikini
- speedo com
- speedo fin
- speedo goggles
- speedo near me
- speedo nz
- speedo online
- speedo swim caps
- speedo swim goggles
- speedo togs
- speedo trunks
- speedo vanquisher
- speedo womens swimwear
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.