How popular isArena in search?
In August 2026, there were an estimated 870 branded searches for Arena in New Zealand which is up 58.2% over the last 11 months. Arena holds 6.1% estimated Share of Search among New Zealand swimwear brands and is ranked 6th of 7 competitors for search popularity.
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Which swimwear brands compete with Arena?
Share of Search by month for Speedo, Seafolly, Baku, Funkita, Zoggs, Arena, Bond-Eye. The figures are in the table below the chart.
View monthly share of search table
| Month | Speedo | Seafolly | Baku | Funkita | Zoggs | Arena | Bond-Eye |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 23.9% | 14.7% | 13.1% | 7.3% | 3.7% | 4.8% |
| Nov 2025 | 29.9% | 27% | 11.3% | 14.4% | 8.5% | 3.6% | 5.3% |
| Dec 2025 | 33.3% | 29.4% | 9.7% | 10.8% | 8.2% | 3.3% | 5.2% |
| Jan 2026 | 34.7% | 21.6% | 14% | 12.9% | 8.6% | 3.7% | 4.5% |
| Feb 2026 | 38.4% | 13.4% | 14% | 15% | 10.4% | 6.1% | 2.8% |
| Mar 2026 | 37.7% | 12.5% | 20% | 13.8% | 8.1% | 5.8% | 2.1% |
| Apr 2026 | 38.5% | 16.5% | 15.9% | 13.9% | 7.9% | 5% | 2.4% |
| May 2026 | 36.3% | 17.4% | 17.8% | 13.7% | 6.7% | 5% | 3.1% |
| Jun 2026 | 31.8% | 25.7% | 16.4% | 12% | 5.8% | 4.2% | 4.1% |
| Jul 2026 | 33.3% | 24.9% | 13.7% | 11.6% | 7.9% | 4.5% | 4.2% |
| Aug 2026 | 33% | 23.9% | 12.9% | 11.7% | 8.4% | 6.1% | 4.1% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33% | 4.7K | +7.6% | -0.3 points | |
| 2, held 2nd | 23.9% | 3.4K | +4.3% | -1 points | |
| 3, held 3rd | 12.9% | 1.8K | +2.2% | -0.8 points | |
| 4, held 4th | 11.7% | 1.7K | +9.2% | +0.1 points | |
| 5, held 5th | 8.4% | 1.2K | +15.4% | +0.5 points | |
| 6, held 6th | 6.1% | 870 | +47.5% | +1.6 points | |
| 7, held 7th | 4.1% | 580 | +5.5% | -0.1 points |
1.
Speedo33%
held 1st · 4.7K estimated branded searches · +7.6% vs prior month · -0.3 points
2.
Seafolly23.9%
held 2nd · 3.4K estimated branded searches · +4.3% vs prior month · -1 points
3.
Baku12.9%
held 3rd · 1.8K estimated branded searches · +2.2% vs prior month · -0.8 points
4.
Funkita11.7%
held 4th · 1.7K estimated branded searches · +9.2% vs prior month · +0.1 points
5.
Zoggs8.4%
held 5th · 1.2K estimated branded searches · +15.4% vs prior month · +0.5 points
6.
Arena6.1%
held 6th · 870 estimated branded searches · +47.5% vs prior month · +1.6 points
7.
Bond-Eye4.1%
held 7th · 580 estimated branded searches · +5.5% vs prior month · -0.1 points
Compare search popularity between Arena and its closest rivals
How has branded search demand for Arena changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Arena in New Zealand rose from 550 to 870.
- Across the 11 months ending August 2026, Arena’s estimated Share of Search among swimwear brands in New Zealand increased from 3.7% to 6.1%.
- Across the 11 months ending August 2026, Arena’s estimated Share of Search among swimwear brands in New Zealand peaked at 6.1% in August 2026 and was lowest at 3.3% in December 2025.
- Across the 11 months ending August 2026, Arena rose from 7th to 6th among swimwear brands in New Zealand.
How did search popularity change for New Zealand swimwear brands in August 2026?
6 changes
In August 2026, Arena gained estimated Share of Search among swimwear brands in New Zealand, from 4.5% to 6.1%.
In August 2026, Zoggs gained estimated Share of Search among swimwear brands in New Zealand, from 7.9% to 8.4%.
In August 2026, Seafolly lost estimated Share of Search among swimwear brands in New Zealand, from 24.9% to 23.9%.
In August 2026, Baku lost estimated Share of Search among swimwear brands in New Zealand, from 13.7% to 12.9%.
Estimated monthly branded searches for Bond-Eye in New Zealand fell 18.3% over 11 measured months, from 710 to 580 in August 2026.
Estimated monthly branded searches for Funkita in New Zealand fell 15.3% over 11 measured months, from 2K to 1.7K in August 2026.
How is Arena measured?
Brandwave collects information about searches that people make online using Arena’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- arena bikini
- arena racing togs
- arena swimwear
- arena swimwear goggles
- arena swimwear powerskin
- arena togs
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Is Arena your brand?
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