Arena vs Seafolly:Which is more popular by branded search in New Zealand?
In August 2026, Seafolly had more branded searches than Arena among swimwear brands in New Zealand. Seafolly was estimated to have 3.4K branded searches compared to Arena’s 870, and held a 23.9% Share of Search versus Arena’s 6.1%.
Follow Arena vs Seafolly and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Arena or Seafolly?
Compare the swimwear brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Seafolly, Arena. The figures are in the table below the chart.
View monthly share of search table
| Month | Speedo | Seafolly | Baku | Funkita | Zoggs | Arena | Bond-Eye |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 23.9% | 14.7% | 13.1% | 7.3% | 3.7% | 4.8% |
| Nov 2025 | 29.9% | 27% | 11.3% | 14.4% | 8.5% | 3.6% | 5.3% |
| Dec 2025 | 33.3% | 29.4% | 9.7% | 10.8% | 8.2% | 3.3% | 5.2% |
| Jan 2026 | 34.7% | 21.6% | 14% | 12.9% | 8.6% | 3.7% | 4.5% |
| Feb 2026 | 38.4% | 13.4% | 14% | 15% | 10.4% | 6.1% | 2.8% |
| Mar 2026 | 37.7% | 12.5% | 20% | 13.8% | 8.1% | 5.8% | 2.1% |
| Apr 2026 | 38.5% | 16.5% | 15.9% | 13.9% | 7.9% | 5% | 2.4% |
| May 2026 | 36.3% | 17.4% | 17.8% | 13.7% | 6.7% | 5% | 3.1% |
| Jun 2026 | 31.8% | 25.7% | 16.4% | 12% | 5.8% | 4.2% | 4.1% |
| Jul 2026 | 33.3% | 24.9% | 13.7% | 11.6% | 7.9% | 4.5% | 4.2% |
| Aug 2026 | 33% | 23.9% | 12.9% | 11.7% | 8.4% | 6.1% | 4.1% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Arena and Seafolly comparison changed over the last 12 months?
3 findings
- Seafolly was ahead of Arena in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Arena’s estimated Share of Search among swimwear brands in New Zealand moved from 3.7% to 6.1%, and its estimated monthly branded searches moved from 550 to 870.
- Across the 11 months ending August 2026, Seafolly’s estimated Share of Search among swimwear brands in New Zealand held steady at 23.9%, and its estimated monthly branded searches moved from 3.6K to 3.4K.
How did search popularity change for New Zealand swimwear brands in August 2026?
2 changes
In August 2026, Arena gained estimated Share of Search among swimwear brands in New Zealand, from 4.5% to 6.1%.
In August 2026, Seafolly lost estimated Share of Search among swimwear brands in New Zealand, from 24.9% to 23.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Arena’s and Seafolly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Arena
6 branded search terms
- arena bikini
- arena racing togs
- arena swimwear
- arena swimwear goggles
- arena swimwear powerskin
- arena togs
Seafolly
12 branded search terms
- seafolly
- seafolly bikini
- seafolly com
- seafolly dress
- seafolly near me
- seafolly nz
- seafolly one piece
- seafolly online
- seafolly sale
- seafolly swim
- seafolly tankini
- seafolly togs
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.