Arena vs Bond-Eye:Which is more popular by branded search in New Zealand?
In August 2026, Arena had more branded searches than Bond-Eye among swimwear brands in New Zealand. Arena was estimated to have 870 branded searches compared to Bond-Eye’s 580, and held a 6.1% Share of Search versus Bond-Eye’s 4.1%.
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Which is more popular in search, Arena or Bond-Eye?
Compare the swimwear brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Arena, Bond-Eye. The figures are in the table below the chart.
View monthly share of search table
| Month | Speedo | Seafolly | Baku | Funkita | Zoggs | Arena | Bond-Eye |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 23.9% | 14.7% | 13.1% | 7.3% | 3.7% | 4.8% |
| Nov 2025 | 29.9% | 27% | 11.3% | 14.4% | 8.5% | 3.6% | 5.3% |
| Dec 2025 | 33.3% | 29.4% | 9.7% | 10.8% | 8.2% | 3.3% | 5.2% |
| Jan 2026 | 34.7% | 21.6% | 14% | 12.9% | 8.6% | 3.7% | 4.5% |
| Feb 2026 | 38.4% | 13.4% | 14% | 15% | 10.4% | 6.1% | 2.8% |
| Mar 2026 | 37.7% | 12.5% | 20% | 13.8% | 8.1% | 5.8% | 2.1% |
| Apr 2026 | 38.5% | 16.5% | 15.9% | 13.9% | 7.9% | 5% | 2.4% |
| May 2026 | 36.3% | 17.4% | 17.8% | 13.7% | 6.7% | 5% | 3.1% |
| Jun 2026 | 31.8% | 25.7% | 16.4% | 12% | 5.8% | 4.2% | 4.1% |
| Jul 2026 | 33.3% | 24.9% | 13.7% | 11.6% | 7.9% | 4.5% | 4.2% |
| Aug 2026 | 33% | 23.9% | 12.9% | 11.7% | 8.4% | 6.1% | 4.1% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Arena and Bond-Eye comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Arena took it in February 2026.
- Across the 11 months ending August 2026, Arena’s estimated Share of Search among swimwear brands in New Zealand moved from 3.7% to 6.1%, and its estimated monthly branded searches moved from 550 to 870.
- Across the 11 months ending August 2026, Bond-Eye’s estimated Share of Search among swimwear brands in New Zealand moved from 4.8% to 4.1%, and its estimated monthly branded searches moved from 710 to 580.
How did search popularity change for New Zealand swimwear brands in August 2026?
2 changes
In August 2026, Arena gained estimated Share of Search among swimwear brands in New Zealand, from 4.5% to 6.1%.
Estimated monthly branded searches for Bond-Eye in New Zealand fell 18.3% over 11 measured months, from 710 to 580 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Arena’s and Bond-Eye’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.