Arena vs Zoggs:Which is more popular by branded search in New Zealand?
In August 2026, Zoggs had more branded searches than Arena among swimwear brands in New Zealand. Zoggs was estimated to have 1.2K branded searches compared to Arena’s 870, and held an 8.4% Share of Search versus Arena’s 6.1%.
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Which is more popular in search, Arena or Zoggs?
Compare the swimwear brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zoggs, Arena. The figures are in the table below the chart.
View monthly share of search table
| Month | Speedo | Seafolly | Baku | Funkita | Zoggs | Arena | Bond-Eye |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 23.9% | 14.7% | 13.1% | 7.3% | 3.7% | 4.8% |
| Nov 2025 | 29.9% | 27% | 11.3% | 14.4% | 8.5% | 3.6% | 5.3% |
| Dec 2025 | 33.3% | 29.4% | 9.7% | 10.8% | 8.2% | 3.3% | 5.2% |
| Jan 2026 | 34.7% | 21.6% | 14% | 12.9% | 8.6% | 3.7% | 4.5% |
| Feb 2026 | 38.4% | 13.4% | 14% | 15% | 10.4% | 6.1% | 2.8% |
| Mar 2026 | 37.7% | 12.5% | 20% | 13.8% | 8.1% | 5.8% | 2.1% |
| Apr 2026 | 38.5% | 16.5% | 15.9% | 13.9% | 7.9% | 5% | 2.4% |
| May 2026 | 36.3% | 17.4% | 17.8% | 13.7% | 6.7% | 5% | 3.1% |
| Jun 2026 | 31.8% | 25.7% | 16.4% | 12% | 5.8% | 4.2% | 4.1% |
| Jul 2026 | 33.3% | 24.9% | 13.7% | 11.6% | 7.9% | 4.5% | 4.2% |
| Aug 2026 | 33% | 23.9% | 12.9% | 11.7% | 8.4% | 6.1% | 4.1% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Arena and Zoggs comparison changed over the last 12 months?
3 findings
- Zoggs was ahead of Arena in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Arena’s estimated Share of Search among swimwear brands in New Zealand moved from 3.7% to 6.1%, and its estimated monthly branded searches moved from 550 to 870.
- Across the 11 months ending August 2026, Zoggs’ estimated Share of Search among swimwear brands in New Zealand moved from 7.3% to 8.4%, and its estimated monthly branded searches moved from 1.1K to 1.2K.
How did search popularity change for New Zealand swimwear brands in August 2026?
2 changes
In August 2026, Arena gained estimated Share of Search among swimwear brands in New Zealand, from 4.5% to 6.1%.
In August 2026, Zoggs gained estimated Share of Search among swimwear brands in New Zealand, from 7.9% to 8.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Arena’s and Zoggs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Arena
6 branded search terms
- arena bikini
- arena racing togs
- arena swimwear
- arena swimwear goggles
- arena swimwear powerskin
- arena togs
Zoggs
14 branded search terms
- goggles swimming zoggs
- predator goggles zoggs
- zoggs
- zoggs bathers
- zoggs bikini
- zoggs com
- zoggs goggles
- zoggs near me
- zoggs nz
- zoggs online
- zoggs predator flex
- zoggs swim vest
- zoggs togs
- zoggs water wings vest
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.