Baku vs Funkita:Which is more popular by branded search in New Zealand?
In August 2026, Baku had more branded searches than Funkita among swimwear brands in New Zealand. Baku was estimated to have 1.8K branded searches compared to Funkita’s 1.7K, and held a 12.9% Share of Search versus Funkita’s 11.7%.
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Which is more popular in search, Baku or Funkita?
Compare the swimwear brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Baku, Funkita. The figures are in the table below the chart.
View monthly share of search table
| Month | Speedo | Seafolly | Baku | Funkita | Zoggs | Arena | Bond-Eye |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 23.9% | 14.7% | 13.1% | 7.3% | 3.7% | 4.8% |
| Nov 2025 | 29.9% | 27% | 11.3% | 14.4% | 8.5% | 3.6% | 5.3% |
| Dec 2025 | 33.3% | 29.4% | 9.7% | 10.8% | 8.2% | 3.3% | 5.2% |
| Jan 2026 | 34.7% | 21.6% | 14% | 12.9% | 8.6% | 3.7% | 4.5% |
| Feb 2026 | 38.4% | 13.4% | 14% | 15% | 10.4% | 6.1% | 2.8% |
| Mar 2026 | 37.7% | 12.5% | 20% | 13.8% | 8.1% | 5.8% | 2.1% |
| Apr 2026 | 38.5% | 16.5% | 15.9% | 13.9% | 7.9% | 5% | 2.4% |
| May 2026 | 36.3% | 17.4% | 17.8% | 13.7% | 6.7% | 5% | 3.1% |
| Jun 2026 | 31.8% | 25.7% | 16.4% | 12% | 5.8% | 4.2% | 4.1% |
| Jul 2026 | 33.3% | 24.9% | 13.7% | 11.6% | 7.9% | 4.5% | 4.2% |
| Aug 2026 | 33% | 23.9% | 12.9% | 11.7% | 8.4% | 6.1% | 4.1% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Baku and Funkita comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Funkita took it in November 2025, Baku took it in January 2026, Funkita took it in February 2026, Baku took it in March 2026.
- Across the 11 months ending August 2026, Baku’s estimated Share of Search among swimwear brands in New Zealand moved from 14.7% to 12.9%, and its estimated monthly branded searches moved from 2.2K to 1.8K.
- Across the 11 months ending August 2026, Funkita’s estimated Share of Search among swimwear brands in New Zealand moved from 13.1% to 11.7%, and its estimated monthly branded searches moved from 2K to 1.7K.
How did search popularity change for New Zealand swimwear brands in August 2026?
2 changes
In August 2026, Baku lost estimated Share of Search among swimwear brands in New Zealand, from 13.7% to 12.9%.
Estimated monthly branded searches for Funkita in New Zealand fell 15.3% over 11 measured months, from 2K to 1.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Baku’s and Funkita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.