Funkita vs Zoggs:Which is more popular by branded search in New Zealand?
In August 2026, Funkita had more branded searches than Zoggs among swimwear brands in New Zealand. Funkita was estimated to have 1.7K branded searches compared to Zoggs’ 1.2K, and held an 11.7% Share of Search versus Zoggs’ 8.4%.
Follow Funkita vs Zoggs and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Funkita or Zoggs?
Compare the swimwear brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Funkita, Zoggs. The figures are in the table below the chart.
View monthly share of search table
| Month | Speedo | Seafolly | Baku | Funkita | Zoggs | Arena | Bond-Eye |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 23.9% | 14.7% | 13.1% | 7.3% | 3.7% | 4.8% |
| Nov 2025 | 29.9% | 27% | 11.3% | 14.4% | 8.5% | 3.6% | 5.3% |
| Dec 2025 | 33.3% | 29.4% | 9.7% | 10.8% | 8.2% | 3.3% | 5.2% |
| Jan 2026 | 34.7% | 21.6% | 14% | 12.9% | 8.6% | 3.7% | 4.5% |
| Feb 2026 | 38.4% | 13.4% | 14% | 15% | 10.4% | 6.1% | 2.8% |
| Mar 2026 | 37.7% | 12.5% | 20% | 13.8% | 8.1% | 5.8% | 2.1% |
| Apr 2026 | 38.5% | 16.5% | 15.9% | 13.9% | 7.9% | 5% | 2.4% |
| May 2026 | 36.3% | 17.4% | 17.8% | 13.7% | 6.7% | 5% | 3.1% |
| Jun 2026 | 31.8% | 25.7% | 16.4% | 12% | 5.8% | 4.2% | 4.1% |
| Jul 2026 | 33.3% | 24.9% | 13.7% | 11.6% | 7.9% | 4.5% | 4.2% |
| Aug 2026 | 33% | 23.9% | 12.9% | 11.7% | 8.4% | 6.1% | 4.1% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Funkita and Zoggs comparison changed over the last 12 months?
3 findings
- Funkita was ahead of Zoggs in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Funkita’s estimated Share of Search among swimwear brands in New Zealand moved from 13.1% to 11.7%, and its estimated monthly branded searches moved from 2K to 1.7K.
- Across the 11 months ending August 2026, Zoggs’ estimated Share of Search among swimwear brands in New Zealand moved from 7.3% to 8.4%, and its estimated monthly branded searches moved from 1.1K to 1.2K.
How did search popularity change for New Zealand swimwear brands in August 2026?
2 changes
In August 2026, Zoggs gained estimated Share of Search among swimwear brands in New Zealand, from 7.9% to 8.4%.
Estimated monthly branded searches for Funkita in New Zealand fell 15.3% over 11 measured months, from 2K to 1.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Funkita’s and Zoggs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Funkita
9 branded search terms
- funkita
- funkita bags
- funkita bikini
- funkita com
- funkita near me
- funkita nz
- funkita online
- funkita swim bag
- funkita togs
Zoggs
14 branded search terms
- goggles swimming zoggs
- predator goggles zoggs
- zoggs
- zoggs bathers
- zoggs bikini
- zoggs com
- zoggs goggles
- zoggs near me
- zoggs nz
- zoggs online
- zoggs predator flex
- zoggs swim vest
- zoggs togs
- zoggs water wings vest
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.