Baku vs Seafolly:Which is more popular by branded search in New Zealand?
In August 2026, Seafolly had more branded searches than Baku among swimwear brands in New Zealand. Seafolly was estimated to have 3.4K branded searches compared to Baku’s 1.8K, and held a 23.9% Share of Search versus Baku’s 12.9%.
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Which is more popular in search, Baku or Seafolly?
Compare the swimwear brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Seafolly, Baku. The figures are in the table below the chart.
View monthly share of search table
| Month | Speedo | Seafolly | Baku | Funkita | Zoggs | Arena | Bond-Eye |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 23.9% | 14.7% | 13.1% | 7.3% | 3.7% | 4.8% |
| Nov 2025 | 29.9% | 27% | 11.3% | 14.4% | 8.5% | 3.6% | 5.3% |
| Dec 2025 | 33.3% | 29.4% | 9.7% | 10.8% | 8.2% | 3.3% | 5.2% |
| Jan 2026 | 34.7% | 21.6% | 14% | 12.9% | 8.6% | 3.7% | 4.5% |
| Feb 2026 | 38.4% | 13.4% | 14% | 15% | 10.4% | 6.1% | 2.8% |
| Mar 2026 | 37.7% | 12.5% | 20% | 13.8% | 8.1% | 5.8% | 2.1% |
| Apr 2026 | 38.5% | 16.5% | 15.9% | 13.9% | 7.9% | 5% | 2.4% |
| May 2026 | 36.3% | 17.4% | 17.8% | 13.7% | 6.7% | 5% | 3.1% |
| Jun 2026 | 31.8% | 25.7% | 16.4% | 12% | 5.8% | 4.2% | 4.1% |
| Jul 2026 | 33.3% | 24.9% | 13.7% | 11.6% | 7.9% | 4.5% | 4.2% |
| Aug 2026 | 33% | 23.9% | 12.9% | 11.7% | 8.4% | 6.1% | 4.1% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Baku and Seafolly comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Baku took it in February 2026, Seafolly took it in April 2026, Baku took it in May 2026, Seafolly took it in June 2026.
- Across the 11 months ending August 2026, Baku’s estimated Share of Search among swimwear brands in New Zealand moved from 14.7% to 12.9%, and its estimated monthly branded searches moved from 2.2K to 1.8K.
- Across the 11 months ending August 2026, Seafolly’s estimated Share of Search among swimwear brands in New Zealand held steady at 23.9%, and its estimated monthly branded searches moved from 3.6K to 3.4K.
How did search popularity change for New Zealand swimwear brands in August 2026?
2 changes
In August 2026, Seafolly lost estimated Share of Search among swimwear brands in New Zealand, from 24.9% to 23.9%.
In August 2026, Baku lost estimated Share of Search among swimwear brands in New Zealand, from 13.7% to 12.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Baku’s and Seafolly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Baku
8 branded search terms
- baku
- baku azerbaijan
- baku bikini
- baku city
- baku nz
- baku togs
- baku where
- bakuswimwear com au
Seafolly
12 branded search terms
- seafolly
- seafolly bikini
- seafolly com
- seafolly dress
- seafolly near me
- seafolly nz
- seafolly one piece
- seafolly online
- seafolly sale
- seafolly swim
- seafolly tankini
- seafolly togs
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.