Brandwave

Streetwear and surf retailers in New Zealand:Which brands are most popular in search?

In August 2026, Culture Kings was the most searched among streetwear and surf retailers in New Zealand, with an estimated 47.3K branded searches and 44% estimated Share of Search within this set.

Share of Search, August 2026
  1. Culture Kings44%
  2. Jay Jays27.1%
  3. General Pants Co12.5%
  4. Hype DC8.4%
  5. North Beach7.7%
  6. Area 510.18%

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Share of SearchLeaderboard

Compare the streetwear, surf and youth fashion stores New Zealanders shop. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among streetwear and surf retailers in New Zealand, by month

Share of Search by month for Culture Kings, Jay Jays, General Pants Co, Hype DC, North Beach. The figures are in the table below the chart.

View monthly share of search table
MonthCulture KingsJay JaysGeneral Pants CoHype DCNorth BeachArea 51
Oct 202546%27.7%12%7.4%6.6%0.27%
Nov 202550.4%23.5%11.4%6.9%7.6%0.17%
Dec 202544.4%29.2%9.9%7%9.3%0.17%
Jan 202646.2%25.3%13.3%6.7%8.4%0.23%
Feb 202646.9%25.7%13.5%6.7%7%0.24%
Mar 202647%28.1%11.2%7.8%5.7%0.23%
Apr 202646.1%27.6%11.4%7.8%6.8%0.23%
May 202645.6%28.1%13.1%7.5%5.5%0.23%
Jun 202648.7%25.6%11.4%8.3%5.9%0.17%
Jul 202644.7%28.6%10.9%7.4%8.2%0.23%
Aug 202644%27.1%12.5%8.4%7.7%0.18%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Culture Kings

    44%

    held 1st · 47.3K estimated branded searches · +4.6% vs prior month · -0.6 points

  2. 2.Jay Jays

    27.1%

    held 2nd · 29.1K estimated branded searches · +0.38% vs prior month · -1.5 points

  3. 3.General Pants Co

    12.5%

    held 3rd · 13.5K estimated branded searches · +21.6% vs prior month · +1.6 points

  4. 4.Hype DC

    8.4%

    moved from 5th to 4th · 9.1K estimated branded searches · +21.6% vs prior month · +1.1 points

  5. 5.North Beach

    7.7%

    moved from 4th to 5th · 8.3K estimated branded searches · +0.12% vs prior month · -0.5 points

  6. 6.Area 51

    0.18%

    held 6th · 190 estimated branded searches · -17.4% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among streetwear and surf retailers in New Zealand?

In August 2026, Culture Kings was the most searched among streetwear and surf retailers in New Zealand, with an estimated 47.3K branded searches and 44% estimated Share of Search within this set. Jay Jays is in 2nd place, 17 percentage points behind at 27.1% Share of Search.

New Zealand streetwear and surf retailers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Culture Kings46% → 44%50.4%Nov 202544%Aug 20261st
Jay Jays27.7% → 27.1%29.2%Dec 202523.5%Nov 20252nd
General Pants Co12% → 12.5%13.5%Feb 20269.9%Dec 20253rd
Hype DC7.4% → 8.4%8.4%Aug 20266.7%Jan 20264th
North Beach6.6% → 7.7%9.3%Dec 20255.5%May 20265th
Area 510.27% → 0.18%0.27%Oct 20250.17%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Culture Kings’ estimated Share of Search among streetwear and surf retailers in New Zealand decreased from 46% to 44%.
  • Across the 11 months ending August 2026, Jay Jays’ estimated Share of Search among streetwear and surf retailers in New Zealand decreased from 27.7% to 27.1%.
  • Across the 11 months ending August 2026, General Pants Co’s estimated Share of Search among streetwear and surf retailers in New Zealand increased from 12% to 12.5%.
  • Across the 11 months ending August 2026, Hype DC’s estimated Share of Search among streetwear and surf retailers in New Zealand increased from 7.4% to 8.4%.
  • Across the 11 months ending August 2026, North Beach’s estimated Share of Search among streetwear and surf retailers in New Zealand increased from 6.6% to 7.7%.
  • Across the 11 months ending August 2026, Culture Kings’ estimated Share of Search among streetwear and surf retailers in New Zealand peaked at 50.4% in November 2025 and was lowest at 44% in August 2026.
  • Across the 11 months ending August 2026, Jay Jays’ estimated Share of Search among streetwear and surf retailers in New Zealand peaked at 29.2% in December 2025 and was lowest at 23.5% in November 2025.
  • Across the 11 months ending August 2026, General Pants Co’s estimated Share of Search among streetwear and surf retailers in New Zealand peaked at 13.5% in February 2026 and was lowest at 9.9% in December 2025.
  • Across the 11 months ending August 2026, Hype DC’s estimated Share of Search among streetwear and surf retailers in New Zealand peaked at 8.4% in August 2026 and was lowest at 6.7% in January 2026.
  • Across the 11 months ending August 2026, North Beach’s estimated Share of Search among streetwear and surf retailers in New Zealand peaked at 9.3% in December 2025 and was lowest at 5.5% in May 2026.
  • Across the 11 months ending August 2026, Area 51 held steady: its estimated Share of Search among streetwear and surf retailers in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand streetwear and surf retailers in August 2026?

  1. In August 2026, Hype DC overtook North Beach to rank 4th among streetwear and surf retailers in New Zealand, at 8.4%.

  2. In August 2026, General Pants Co gained estimated Share of Search among streetwear and surf retailers in New Zealand, from 10.9% to 12.5%.

  3. In August 2026, Jay Jays lost estimated Share of Search among streetwear and surf retailers in New Zealand, from 28.6% to 27.1%.

  4. In August 2026, Culture Kings lost estimated Share of Search among streetwear and surf retailers in New Zealand, from 44.7% to 44%.

  5. Estimated monthly branded searches for Area 51 in New Zealand fell 44.1% over 11 measured months, from 340 to 190 in August 2026.

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