General Pants Co vs Hype DC:Which is more popular by branded search in New Zealand?
In August 2026, General Pants Co had more branded searches than Hype DC among streetwear and surf retailers in New Zealand. General Pants Co was estimated to have 13.5K branded searches compared to Hype DC’s 9.1K, and held a 12.5% Share of Search versus Hype DC’s 8.4%.
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Which is more popular in search, General Pants Co or Hype DC?
Compare the streetwear, surf and youth fashion stores New Zealanders shop. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for General Pants Co, Hype DC. The figures are in the table below the chart.
View monthly share of search table
| Month | Culture Kings | Jay Jays | General Pants Co | Hype DC | North Beach | Area 51 |
|---|---|---|---|---|---|---|
| Oct 2025 | 46% | 27.7% | 12% | 7.4% | 6.6% | 0.27% |
| Nov 2025 | 50.4% | 23.5% | 11.4% | 6.9% | 7.6% | 0.17% |
| Dec 2025 | 44.4% | 29.2% | 9.9% | 7% | 9.3% | 0.17% |
| Jan 2026 | 46.2% | 25.3% | 13.3% | 6.7% | 8.4% | 0.23% |
| Feb 2026 | 46.9% | 25.7% | 13.5% | 6.7% | 7% | 0.24% |
| Mar 2026 | 47% | 28.1% | 11.2% | 7.8% | 5.7% | 0.23% |
| Apr 2026 | 46.1% | 27.6% | 11.4% | 7.8% | 6.8% | 0.23% |
| May 2026 | 45.6% | 28.1% | 13.1% | 7.5% | 5.5% | 0.23% |
| Jun 2026 | 48.7% | 25.6% | 11.4% | 8.3% | 5.9% | 0.17% |
| Jul 2026 | 44.7% | 28.6% | 10.9% | 7.4% | 8.2% | 0.23% |
| Aug 2026 | 44% | 27.1% | 12.5% | 8.4% | 7.7% | 0.18% |
| Sep 2026 | — | — | — | — | — | — |
How has the General Pants Co and Hype DC comparison changed over the last 12 months?
3 findings
- General Pants Co was ahead of Hype DC in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, General Pants Co’s estimated Share of Search among streetwear and surf retailers in New Zealand moved from 12% to 12.5%, and its estimated monthly branded searches moved from 15K to 13.5K.
- Across the 11 months ending August 2026, Hype DC’s estimated Share of Search among streetwear and surf retailers in New Zealand moved from 7.4% to 8.4%, and its estimated monthly branded searches moved from 9.4K to 9.1K.
How did search popularity change for New Zealand streetwear and surf retailers in August 2026?
2 changes
In August 2026, Hype DC overtook North Beach to rank 4th among streetwear and surf retailers in New Zealand, at 8.4%.
In August 2026, General Pants Co gained estimated Share of Search among streetwear and surf retailers in New Zealand, from 10.9% to 12.5%.
How each brand is measured
Brandwave collects information about searches that people make online using General Pants Co’s and Hype DC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
General Pants Co
14 branded search terms
- general pants
- general pants australia
- general pants co
- general pants co commercial bay
- general pants co near me
- general pants co nz
- general pants co online
- general pants co sylvia park
- general pants jeans
- general pants near me
- general pants sale
- general pants shop
- generalpants co nz
- generalpantsco
Hype DC
13 branded search terms
- hype dc aus
- hype dc near me
- hype dc new zealand
- hype dc nz
- hype dc online
- hype dc queensgate
- hype dc shoes
- hype dc shop
- hype dc sylvia park
- hype dc the base
- hypedc
- hypedc com
- hypedc nz
Put your own brand in this comparison
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