Brandwave

How popular isHype DC in search?

In August 2026, there were an estimated 9.1K branded searches for Hype DC in New Zealand which held steady over the last 11 months. Hype DC holds 8.4% estimated Share of Search among New Zealand streetwear and surf retailers and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Culture Kings44%
  2. Jay Jays27.1%
  3. General Pants Co12.5%
  4. Hype DC8.4%
  5. North Beach7.7%
  6. Area 510.18%
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Which streetwear and surf retailers compete with Hype DC?

Hype DC against streetwear and surf retailers in New Zealand, by month

Share of Search by month for Culture Kings, Jay Jays, General Pants Co, Hype DC, North Beach. The figures are in the table below the chart.

View monthly share of search table
MonthCulture KingsJay JaysGeneral Pants CoHype DCNorth BeachArea 51
Oct 202546%27.7%12%7.4%6.6%0.27%
Nov 202550.4%23.5%11.4%6.9%7.6%0.17%
Dec 202544.4%29.2%9.9%7%9.3%0.17%
Jan 202646.2%25.3%13.3%6.7%8.4%0.23%
Feb 202646.9%25.7%13.5%6.7%7%0.24%
Mar 202647%28.1%11.2%7.8%5.7%0.23%
Apr 202646.1%27.6%11.4%7.8%6.8%0.23%
May 202645.6%28.1%13.1%7.5%5.5%0.23%
Jun 202648.7%25.6%11.4%8.3%5.9%0.17%
Jul 202644.7%28.6%10.9%7.4%8.2%0.23%
Aug 202644%27.1%12.5%8.4%7.7%0.18%
Sep 2026——————

  1. 1.Culture Kings

    44%

    held 1st · 47.3K estimated branded searches · +4.6% vs prior month · -0.6 points

  2. 2.Jay Jays

    27.1%

    held 2nd · 29.1K estimated branded searches · +0.38% vs prior month · -1.5 points

  3. 3.General Pants Co

    12.5%

    held 3rd · 13.5K estimated branded searches · +21.6% vs prior month · +1.6 points

  4. 4.Hype DC

    8.4%

    moved from 5th to 4th · 9.1K estimated branded searches · +21.6% vs prior month · +1.1 points

  5. 5.North Beach

    7.7%

    moved from 4th to 5th · 8.3K estimated branded searches · +0.12% vs prior month · -0.5 points

  6. 6.Area 51

    0.18%

    held 6th · 190 estimated branded searches · -17.4% vs prior month · -0.1 points

Compare search popularity between Hype DC and its closest rivals

How has branded search demand for Hype DC changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hype DC in New Zealand held steady, from 9.4K to 9.1K.
  • Across the 11 months ending August 2026, Hype DC’s estimated Share of Search among streetwear and surf retailers in New Zealand increased from 7.4% to 8.4%.
  • Across the 11 months ending August 2026, Hype DC’s estimated Share of Search among streetwear and surf retailers in New Zealand peaked at 8.4% in August 2026 and was lowest at 6.7% in January 2026.

How did search popularity change for New Zealand streetwear and surf retailers in August 2026?

  1. In August 2026, Hype DC overtook North Beach to rank 4th among streetwear and surf retailers in New Zealand, at 8.4%.

  2. In August 2026, General Pants Co gained estimated Share of Search among streetwear and surf retailers in New Zealand, from 10.9% to 12.5%.

  3. In August 2026, Jay Jays lost estimated Share of Search among streetwear and surf retailers in New Zealand, from 28.6% to 27.1%.

  4. In August 2026, Culture Kings lost estimated Share of Search among streetwear and surf retailers in New Zealand, from 44.7% to 44%.

  5. Estimated monthly branded searches for Area 51 in New Zealand fell 44.1% over 11 measured months, from 340 to 190 in August 2026.

How is Hype DC measured?

Brandwave collects information about searches that people make online using Hype DC’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • hype dc aus
  • hype dc near me
  • hype dc new zealand
  • hype dc nz
  • hype dc online
  • hype dc queensgate
  • hype dc shoes
  • hype dc shop
  • hype dc sylvia park
  • hype dc the base
  • hypedc
  • hypedc com
  • hypedc nz

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How the Brand Demand Index is measured

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