Hype DC vs Jay Jays:Which is more popular by branded search in New Zealand?

Name: Hype DC vs Jay Jays: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Jay Jays had more branded searches than Hype DC among streetwear and surf retailers in New Zealand. Jay Jays was estimated to have 29.1K branded searches compared to Hype DC’s 9.1K, and held a 27.1% Share of Search versus Hype DC’s 8.4%.

Share of Search among streetwear and surf retailers in New Zealand in August 2026Which is more popular in search, Hype DC or Jay Jays?

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Which is more popular in search, Hype DC or Jay Jays?

Compare the streetwear, surf and youth fashion stores New Zealanders shop. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Hype DC and Jay Jays among streetwear and surf retailers in New Zealand, by month

Month	Culture Kings	Jay Jays	General Pants Co	Hype DC	North Beach	Area 51
Oct 2025	46%	27.7%	12%	7.4%	6.6%	0.27%
Nov 2025	50.4%	23.5%	11.4%	6.9%	7.6%	0.17%
Dec 2025	44.4%	29.2%	9.9%	7%	9.3%	0.17%
Jan 2026	46.2%	25.3%	13.3%	6.7%	8.4%	0.23%
Feb 2026	46.9%	25.7%	13.5%	6.7%	7%	0.24%
Mar 2026	47%	28.1%	11.2%	7.8%	5.7%	0.23%
Apr 2026	46.1%	27.6%	11.4%	7.8%	6.8%	0.23%
May 2026	45.6%	28.1%	13.1%	7.5%	5.5%	0.23%
Jun 2026	48.7%	25.6%	11.4%	8.3%	5.9%	0.17%
Jul 2026	44.7%	28.6%	10.9%	7.4%	8.2%	0.23%
Aug 2026	44%	27.1%	12.5%	8.4%	7.7%	0.18%
Sep 2026	—	—	—	—	—	—

How has the Hype DC and Jay Jays comparison changed over the last 12 months?

3 findings

Jay Jays was ahead of Hype DC in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Hype DC’s estimated Share of Search among streetwear and surf retailers in New Zealand moved from 7.4% to 8.4%, and its estimated monthly branded searches moved from 9.4K to 9.1K.
Across the 11 months ending August 2026, Jay Jays’ estimated Share of Search among streetwear and surf retailers in New Zealand moved from 27.7% to 27.1%, and its estimated monthly branded searches moved from 34.9K to 29.1K.

How did search popularity change for New Zealand streetwear and surf retailers in August 2026?

2 changes

In August 2026, Hype DC overtook North Beach to rank 4th among streetwear and surf retailers in New Zealand, at 8.4%.
In August 2026, Jay Jays lost estimated Share of Search among streetwear and surf retailers in New Zealand, from 28.6% to 27.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Hype DC’s and Jay Jays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.