Hype DC vs North Beach:Which is more popular by branded search in New Zealand?
In August 2026, Hype DC had more branded searches than North Beach among streetwear and surf retailers in New Zealand. Hype DC was estimated to have 9.1K branded searches compared to North Beach’s 8.3K, and held an 8.4% Share of Search versus North Beach’s 7.7%.
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Which is more popular in search, Hype DC or North Beach?
Compare the streetwear, surf and youth fashion stores New Zealanders shop. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hype DC, North Beach. The figures are in the table below the chart.
View monthly share of search table
| Month | Culture Kings | Jay Jays | General Pants Co | Hype DC | North Beach | Area 51 |
|---|---|---|---|---|---|---|
| Oct 2025 | 46% | 27.7% | 12% | 7.4% | 6.6% | 0.27% |
| Nov 2025 | 50.4% | 23.5% | 11.4% | 6.9% | 7.6% | 0.17% |
| Dec 2025 | 44.4% | 29.2% | 9.9% | 7% | 9.3% | 0.17% |
| Jan 2026 | 46.2% | 25.3% | 13.3% | 6.7% | 8.4% | 0.23% |
| Feb 2026 | 46.9% | 25.7% | 13.5% | 6.7% | 7% | 0.24% |
| Mar 2026 | 47% | 28.1% | 11.2% | 7.8% | 5.7% | 0.23% |
| Apr 2026 | 46.1% | 27.6% | 11.4% | 7.8% | 6.8% | 0.23% |
| May 2026 | 45.6% | 28.1% | 13.1% | 7.5% | 5.5% | 0.23% |
| Jun 2026 | 48.7% | 25.6% | 11.4% | 8.3% | 5.9% | 0.17% |
| Jul 2026 | 44.7% | 28.6% | 10.9% | 7.4% | 8.2% | 0.23% |
| Aug 2026 | 44% | 27.1% | 12.5% | 8.4% | 7.7% | 0.18% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hype DC and North Beach comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: North Beach took it in November 2025, Hype DC took it in March 2026, North Beach took it in July 2026, Hype DC took it in August 2026.
- Across the 11 months ending August 2026, Hype DC’s estimated Share of Search among streetwear and surf retailers in New Zealand moved from 7.4% to 8.4%, and its estimated monthly branded searches moved from 9.4K to 9.1K.
- Across the 11 months ending August 2026, North Beach’s estimated Share of Search among streetwear and surf retailers in New Zealand moved from 6.6% to 7.7%, and its estimated monthly branded searches held steady at 8.3K.
How did search popularity change for New Zealand streetwear and surf retailers in August 2026?
1 change
In August 2026, Hype DC overtook North Beach to rank 4th among streetwear and surf retailers in New Zealand, at 8.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Hype DC’s and North Beach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hype DC
13 branded search terms
- hype dc aus
- hype dc near me
- hype dc new zealand
- hype dc nz
- hype dc online
- hype dc queensgate
- hype dc shoes
- hype dc shop
- hype dc sylvia park
- hype dc the base
- hypedc
- hypedc com
- hypedc nz
North Beach
3 branded search terms
- north beach clothing
- north beach surf shop
- northbeach nz
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