How popular isArea 51 in search?
In August 2026, there were an estimated 190 branded searches for Area 51 in New Zealand which is down 44.1% over the last 11 months. Area 51 holds 0.18% estimated Share of Search among New Zealand streetwear and surf retailers and is ranked 6th of 6 competitors for search popularity.
Culture Kings44%- Jay Jays27.1%
General Pants Co12.5%Hype DC8.4%
North Beach7.7%- Area 510.18%
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Which streetwear and surf retailers compete with Area 51?
Share of Search by month for Culture Kings, Jay Jays, General Pants Co, Hype DC, North Beach, Area 51. The figures are in the table below the chart.
View monthly share of search table
| Month | Culture Kings | Jay Jays | General Pants Co | Hype DC | North Beach | Area 51 |
|---|---|---|---|---|---|---|
| Oct 2025 | 46% | 27.7% | 12% | 7.4% | 6.6% | 0.27% |
| Nov 2025 | 50.4% | 23.5% | 11.4% | 6.9% | 7.6% | 0.17% |
| Dec 2025 | 44.4% | 29.2% | 9.9% | 7% | 9.3% | 0.17% |
| Jan 2026 | 46.2% | 25.3% | 13.3% | 6.7% | 8.4% | 0.23% |
| Feb 2026 | 46.9% | 25.7% | 13.5% | 6.7% | 7% | 0.24% |
| Mar 2026 | 47% | 28.1% | 11.2% | 7.8% | 5.7% | 0.23% |
| Apr 2026 | 46.1% | 27.6% | 11.4% | 7.8% | 6.8% | 0.23% |
| May 2026 | 45.6% | 28.1% | 13.1% | 7.5% | 5.5% | 0.23% |
| Jun 2026 | 48.7% | 25.6% | 11.4% | 8.3% | 5.9% | 0.17% |
| Jul 2026 | 44.7% | 28.6% | 10.9% | 7.4% | 8.2% | 0.23% |
| Aug 2026 | 44% | 27.1% | 12.5% | 8.4% | 7.7% | 0.18% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44% | 47.3K | +4.6% | -0.6 points | |
| 2, held 2nd | 27.1% | 29.1K | +0.38% | -1.5 points | |
| 3, held 3rd | 12.5% | 13.5K | +21.6% | +1.6 points | |
| 4, moved from 5th to 4th | 8.4% | 9.1K | +21.6% | +1.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 7.7% | 8.3K | +0.12% | -0.5 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.18% | 190 | -17.4% | -0.1 points |
44%
held 1st · 47.3K estimated branded searches · +4.6% vs prior month · -0.6 points
2.Jay Jays
27.1%
held 2nd · 29.1K estimated branded searches · +0.38% vs prior month · -1.5 points
12.5%
held 3rd · 13.5K estimated branded searches · +21.6% vs prior month · +1.6 points
4.
8.4%
moved from 5th to 4th · 9.1K estimated branded searches · +21.6% vs prior month · +1.1 points
7.7%
moved from 4th to 5th · 8.3K estimated branded searches · +0.12% vs prior month · -0.5 points
6.Area 51
0.18%
held 6th · 190 estimated branded searches · -17.4% vs prior month · -0.1 points
Compare search popularity between Area 51 and its closest rivals
How has branded search demand for Area 51 changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Area 51 in New Zealand fell from 340 to 190.
- Across the 11 months ending August 2026, Area 51’s estimated Share of Search among streetwear and surf retailers in New Zealand held steady, from 0.27% to 0.18%.
How did search popularity change for New Zealand streetwear and surf retailers in August 2026?
5 changes
In August 2026, Hype DC overtook North Beach to rank 4th among streetwear and surf retailers in New Zealand, at 8.4%.
In August 2026, General Pants Co gained estimated Share of Search among streetwear and surf retailers in New Zealand, from 10.9% to 12.5%.
In August 2026, Jay Jays lost estimated Share of Search among streetwear and surf retailers in New Zealand, from 28.6% to 27.1%.
In August 2026, Culture Kings lost estimated Share of Search among streetwear and surf retailers in New Zealand, from 44.7% to 44%.
Estimated monthly branded searches for Area 51 in New Zealand fell 44.1% over 11 measured months, from 340 to 190 in August 2026.
How is Area 51 measured?
Brandwave collects information about searches that people make online using Area 51’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- area 51 clothing nz
- area 51 sneakers
- area 51 store
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Is Area 51 your brand?
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