Area 51 vs General Pants Co:Which is more popular by branded search in New Zealand?
In August 2026, General Pants Co had more branded searches than Area 51 among streetwear and surf retailers in New Zealand. General Pants Co was estimated to have 13.5K branded searches compared to Area 51’s 190, and held a 12.5% Share of Search versus Area 51’s 0.18%.
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Which is more popular in search, Area 51 or General Pants Co?
Compare the streetwear, surf and youth fashion stores New Zealanders shop. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for General Pants Co, Area 51. The figures are in the table below the chart.
View monthly share of search table
| Month | Culture Kings | Jay Jays | General Pants Co | Hype DC | North Beach | Area 51 |
|---|---|---|---|---|---|---|
| Oct 2025 | 46% | 27.7% | 12% | 7.4% | 6.6% | 0.27% |
| Nov 2025 | 50.4% | 23.5% | 11.4% | 6.9% | 7.6% | 0.17% |
| Dec 2025 | 44.4% | 29.2% | 9.9% | 7% | 9.3% | 0.17% |
| Jan 2026 | 46.2% | 25.3% | 13.3% | 6.7% | 8.4% | 0.23% |
| Feb 2026 | 46.9% | 25.7% | 13.5% | 6.7% | 7% | 0.24% |
| Mar 2026 | 47% | 28.1% | 11.2% | 7.8% | 5.7% | 0.23% |
| Apr 2026 | 46.1% | 27.6% | 11.4% | 7.8% | 6.8% | 0.23% |
| May 2026 | 45.6% | 28.1% | 13.1% | 7.5% | 5.5% | 0.23% |
| Jun 2026 | 48.7% | 25.6% | 11.4% | 8.3% | 5.9% | 0.17% |
| Jul 2026 | 44.7% | 28.6% | 10.9% | 7.4% | 8.2% | 0.23% |
| Aug 2026 | 44% | 27.1% | 12.5% | 8.4% | 7.7% | 0.18% |
| Sep 2026 | — | — | — | — | — | — |
How has the Area 51 and General Pants Co comparison changed over the last 12 months?
3 findings
- General Pants Co was ahead of Area 51 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Area 51’s estimated Share of Search among streetwear and surf retailers in New Zealand moved from 0.27% to 0.18%, and its estimated monthly branded searches moved from 340 to 190.
- Across the 11 months ending August 2026, General Pants Co’s estimated Share of Search among streetwear and surf retailers in New Zealand moved from 12% to 12.5%, and its estimated monthly branded searches moved from 15K to 13.5K.
How did search popularity change for New Zealand streetwear and surf retailers in August 2026?
2 changes
In August 2026, General Pants Co gained estimated Share of Search among streetwear and surf retailers in New Zealand, from 10.9% to 12.5%.
Estimated monthly branded searches for Area 51 in New Zealand fell 44.1% over 11 measured months, from 340 to 190 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Area 51’s and General Pants Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Area 51
3 branded search terms
- area 51 clothing nz
- area 51 sneakers
- area 51 store
General Pants Co
14 branded search terms
- general pants
- general pants australia
- general pants co
- general pants co commercial bay
- general pants co near me
- general pants co nz
- general pants co online
- general pants co sylvia park
- general pants jeans
- general pants near me
- general pants sale
- general pants shop
- generalpants co nz
- generalpantsco
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.