Area 51 vs Jay Jays:Which is more popular by branded search in New Zealand?

Name: Area 51 vs Jay Jays: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Jay Jays had more branded searches than Area 51 among streetwear and surf retailers in New Zealand. Jay Jays was estimated to have 29.1K branded searches compared to Area 51’s 190, and held a 27.1% Share of Search versus Area 51’s 0.18%.

Share of Search among streetwear and surf retailers in New Zealand in August 2026Which is more popular in search, Area 51 or Jay Jays?

Area 510.18%190 searches

vs

Jay Jays27.1%29.1K searches

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Which is more popular in search, Area 51 or Jay Jays?

Compare the streetwear, surf and youth fashion stores New Zealanders shop. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Area 51 and Jay Jays among streetwear and surf retailers in New Zealand, by month

Month	Culture Kings	Jay Jays	General Pants Co	Hype DC	North Beach	Area 51
Oct 2025	46%	27.7%	12%	7.4%	6.6%	0.27%
Nov 2025	50.4%	23.5%	11.4%	6.9%	7.6%	0.17%
Dec 2025	44.4%	29.2%	9.9%	7%	9.3%	0.17%
Jan 2026	46.2%	25.3%	13.3%	6.7%	8.4%	0.23%
Feb 2026	46.9%	25.7%	13.5%	6.7%	7%	0.24%
Mar 2026	47%	28.1%	11.2%	7.8%	5.7%	0.23%
Apr 2026	46.1%	27.6%	11.4%	7.8%	6.8%	0.23%
May 2026	45.6%	28.1%	13.1%	7.5%	5.5%	0.23%
Jun 2026	48.7%	25.6%	11.4%	8.3%	5.9%	0.17%
Jul 2026	44.7%	28.6%	10.9%	7.4%	8.2%	0.23%
Aug 2026	44%	27.1%	12.5%	8.4%	7.7%	0.18%
Sep 2026	—	—	—	—	—	—

How has the Area 51 and Jay Jays comparison changed over the last 12 months?

3 findings

Jay Jays was ahead of Area 51 in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Area 51’s estimated Share of Search among streetwear and surf retailers in New Zealand moved from 0.27% to 0.18%, and its estimated monthly branded searches moved from 340 to 190.
Across the 11 months ending August 2026, Jay Jays’ estimated Share of Search among streetwear and surf retailers in New Zealand moved from 27.7% to 27.1%, and its estimated monthly branded searches moved from 34.9K to 29.1K.

How did search popularity change for New Zealand streetwear and surf retailers in August 2026?

2 changes

In August 2026, Jay Jays lost estimated Share of Search among streetwear and surf retailers in New Zealand, from 28.6% to 27.1%.
Estimated monthly branded searches for Area 51 in New Zealand fell 44.1% over 11 measured months, from 340 to 190 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Area 51’s and Jay Jays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.