Area 51 vs Hype DC:Which is more popular by branded search in New Zealand?
In August 2026, Hype DC had more branded searches than Area 51 among streetwear and surf retailers in New Zealand. Hype DC was estimated to have 9.1K branded searches compared to Area 51’s 190, and held an 8.4% Share of Search versus Area 51’s 0.18%.
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Which is more popular in search, Area 51 or Hype DC?
Compare the streetwear, surf and youth fashion stores New Zealanders shop. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hype DC, Area 51. The figures are in the table below the chart.
View monthly share of search table
| Month | Culture Kings | Jay Jays | General Pants Co | Hype DC | North Beach | Area 51 |
|---|---|---|---|---|---|---|
| Oct 2025 | 46% | 27.7% | 12% | 7.4% | 6.6% | 0.27% |
| Nov 2025 | 50.4% | 23.5% | 11.4% | 6.9% | 7.6% | 0.17% |
| Dec 2025 | 44.4% | 29.2% | 9.9% | 7% | 9.3% | 0.17% |
| Jan 2026 | 46.2% | 25.3% | 13.3% | 6.7% | 8.4% | 0.23% |
| Feb 2026 | 46.9% | 25.7% | 13.5% | 6.7% | 7% | 0.24% |
| Mar 2026 | 47% | 28.1% | 11.2% | 7.8% | 5.7% | 0.23% |
| Apr 2026 | 46.1% | 27.6% | 11.4% | 7.8% | 6.8% | 0.23% |
| May 2026 | 45.6% | 28.1% | 13.1% | 7.5% | 5.5% | 0.23% |
| Jun 2026 | 48.7% | 25.6% | 11.4% | 8.3% | 5.9% | 0.17% |
| Jul 2026 | 44.7% | 28.6% | 10.9% | 7.4% | 8.2% | 0.23% |
| Aug 2026 | 44% | 27.1% | 12.5% | 8.4% | 7.7% | 0.18% |
| Sep 2026 | — | — | — | — | — | — |
How has the Area 51 and Hype DC comparison changed over the last 12 months?
3 findings
- Hype DC was ahead of Area 51 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Area 51’s estimated Share of Search among streetwear and surf retailers in New Zealand moved from 0.27% to 0.18%, and its estimated monthly branded searches moved from 340 to 190.
- Across the 11 months ending August 2026, Hype DC’s estimated Share of Search among streetwear and surf retailers in New Zealand moved from 7.4% to 8.4%, and its estimated monthly branded searches moved from 9.4K to 9.1K.
How did search popularity change for New Zealand streetwear and surf retailers in August 2026?
2 changes
In August 2026, Hype DC overtook North Beach to rank 4th among streetwear and surf retailers in New Zealand, at 8.4%.
Estimated monthly branded searches for Area 51 in New Zealand fell 44.1% over 11 measured months, from 340 to 190 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Area 51’s and Hype DC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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