Area 51 vs Culture Kings:Which is more popular by branded search in New Zealand?
In August 2026, Culture Kings had more branded searches than Area 51 among streetwear and surf retailers in New Zealand. Culture Kings was estimated to have 47.3K branded searches compared to Area 51’s 190, and held a 44% Share of Search versus Area 51’s 0.18%.
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Which is more popular in search, Area 51 or Culture Kings?
Compare the streetwear, surf and youth fashion stores New Zealanders shop. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Culture Kings, Area 51. The figures are in the table below the chart.
View monthly share of search table
| Month | Culture Kings | Jay Jays | General Pants Co | Hype DC | North Beach | Area 51 |
|---|---|---|---|---|---|---|
| Oct 2025 | 46% | 27.7% | 12% | 7.4% | 6.6% | 0.27% |
| Nov 2025 | 50.4% | 23.5% | 11.4% | 6.9% | 7.6% | 0.17% |
| Dec 2025 | 44.4% | 29.2% | 9.9% | 7% | 9.3% | 0.17% |
| Jan 2026 | 46.2% | 25.3% | 13.3% | 6.7% | 8.4% | 0.23% |
| Feb 2026 | 46.9% | 25.7% | 13.5% | 6.7% | 7% | 0.24% |
| Mar 2026 | 47% | 28.1% | 11.2% | 7.8% | 5.7% | 0.23% |
| Apr 2026 | 46.1% | 27.6% | 11.4% | 7.8% | 6.8% | 0.23% |
| May 2026 | 45.6% | 28.1% | 13.1% | 7.5% | 5.5% | 0.23% |
| Jun 2026 | 48.7% | 25.6% | 11.4% | 8.3% | 5.9% | 0.17% |
| Jul 2026 | 44.7% | 28.6% | 10.9% | 7.4% | 8.2% | 0.23% |
| Aug 2026 | 44% | 27.1% | 12.5% | 8.4% | 7.7% | 0.18% |
| Sep 2026 | — | — | — | — | — | — |
How has the Area 51 and Culture Kings comparison changed over the last 12 months?
3 findings
- Culture Kings was ahead of Area 51 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Area 51’s estimated Share of Search among streetwear and surf retailers in New Zealand moved from 0.27% to 0.18%, and its estimated monthly branded searches moved from 340 to 190.
- Across the 11 months ending August 2026, Culture Kings’ estimated Share of Search among streetwear and surf retailers in New Zealand moved from 46% to 44%, and its estimated monthly branded searches moved from 57.9K to 47.3K.
How did search popularity change for New Zealand streetwear and surf retailers in August 2026?
2 changes
In August 2026, Culture Kings lost estimated Share of Search among streetwear and surf retailers in New Zealand, from 44.7% to 44%.
Estimated monthly branded searches for Area 51 in New Zealand fell 44.1% over 11 measured months, from 340 to 190 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Area 51’s and Culture Kings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Area 51
3 branded search terms
- area 51 clothing nz
- area 51 sneakers
- area 51 store
Culture Kings
23 branded search terms
- crocs culture kings
- culture kings
- culture kings au
- culture kings crocs
- culture kings discount
- culture kings f1
- culture kings george st
- culture kings near me
- culture kings nz
- culture kings nz store
- culture kings online
- culture kings sale
- culture kings shop
- culture kings sneakers
- culture kings streetwear
- culture kings sylvia
- culture kings sylvia park
- culture kings timbs
- culture kings us
- culturekings
- culturekings co nz
- culturekings nz
- sylvia park culture kings
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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.