General Pants Co vs Jay Jays:Which is more popular by branded search in New Zealand?
In August 2026, Jay Jays had more branded searches than General Pants Co among streetwear and surf retailers in New Zealand. Jay Jays was estimated to have 29.1K branded searches compared to General Pants Co’s 13.5K, and held a 27.1% Share of Search versus General Pants Co’s 12.5%.
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Which is more popular in search, General Pants Co or Jay Jays?
Compare the streetwear, surf and youth fashion stores New Zealanders shop. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jay Jays, General Pants Co. The figures are in the table below the chart.
View monthly share of search table
| Month | Culture Kings | Jay Jays | General Pants Co | Hype DC | North Beach | Area 51 |
|---|---|---|---|---|---|---|
| Oct 2025 | 46% | 27.7% | 12% | 7.4% | 6.6% | 0.27% |
| Nov 2025 | 50.4% | 23.5% | 11.4% | 6.9% | 7.6% | 0.17% |
| Dec 2025 | 44.4% | 29.2% | 9.9% | 7% | 9.3% | 0.17% |
| Jan 2026 | 46.2% | 25.3% | 13.3% | 6.7% | 8.4% | 0.23% |
| Feb 2026 | 46.9% | 25.7% | 13.5% | 6.7% | 7% | 0.24% |
| Mar 2026 | 47% | 28.1% | 11.2% | 7.8% | 5.7% | 0.23% |
| Apr 2026 | 46.1% | 27.6% | 11.4% | 7.8% | 6.8% | 0.23% |
| May 2026 | 45.6% | 28.1% | 13.1% | 7.5% | 5.5% | 0.23% |
| Jun 2026 | 48.7% | 25.6% | 11.4% | 8.3% | 5.9% | 0.17% |
| Jul 2026 | 44.7% | 28.6% | 10.9% | 7.4% | 8.2% | 0.23% |
| Aug 2026 | 44% | 27.1% | 12.5% | 8.4% | 7.7% | 0.18% |
| Sep 2026 | — | — | — | — | — | — |
How has the General Pants Co and Jay Jays comparison changed over the last 12 months?
3 findings
- Jay Jays was ahead of General Pants Co in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, General Pants Co’s estimated Share of Search among streetwear and surf retailers in New Zealand moved from 12% to 12.5%, and its estimated monthly branded searches moved from 15K to 13.5K.
- Across the 11 months ending August 2026, Jay Jays’ estimated Share of Search among streetwear and surf retailers in New Zealand moved from 27.7% to 27.1%, and its estimated monthly branded searches moved from 34.9K to 29.1K.
How did search popularity change for New Zealand streetwear and surf retailers in August 2026?
2 changes
In August 2026, General Pants Co gained estimated Share of Search among streetwear and surf retailers in New Zealand, from 10.9% to 12.5%.
In August 2026, Jay Jays lost estimated Share of Search among streetwear and surf retailers in New Zealand, from 28.6% to 27.1%.
How each brand is measured
Brandwave collects information about searches that people make online using General Pants Co’s and Jay Jays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
General Pants Co
14 branded search terms
- general pants
- general pants australia
- general pants co
- general pants co commercial bay
- general pants co near me
- general pants co nz
- general pants co online
- general pants co sylvia park
- general pants jeans
- general pants near me
- general pants sale
- general pants shop
- generalpants co nz
- generalpantsco
Jay Jays
18 branded search terms
- jay jays
- jay jays botany
- jay jays jeans
- jay jays near me
- jay jays northland
- jay jays nz
- jay jays online
- jay jays outfits
- jay jays queensgate
- jay jays st lukes
- jay jays sylvia park
- jay jays t shirts
- jayjays
- jayjays albany
- jayjays christmas shirts
- jayjays co nz
- jayjays nz
- jayjays richmond
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.