Brandwave

Culture Kings vs General Pants Co:Which is more popular by branded search in New Zealand?

In August 2026, Culture Kings had more branded searches than General Pants Co among streetwear and surf retailers in New Zealand. Culture Kings was estimated to have 47.3K branded searches compared to General Pants Co’s 13.5K, and held a 44% Share of Search versus General Pants Co’s 12.5%.

Share of Search among streetwear and surf retailers in New Zealand in August 2026Which is more popular in search, Culture Kings or General Pants Co?
Culture Kings44%47.3K searches
vs
General Pants Co12.5%13.5K searches
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Which is more popular in search, Culture Kings or General Pants Co?

Compare the streetwear, surf and youth fashion stores New Zealanders shop. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Culture Kings and General Pants Co among streetwear and surf retailers in New Zealand, by month

Share of Search by month for Culture Kings, General Pants Co. The figures are in the table below the chart.

View monthly share of search table
MonthCulture KingsJay JaysGeneral Pants CoHype DCNorth BeachArea 51
Oct 202546%27.7%12%7.4%6.6%0.27%
Nov 202550.4%23.5%11.4%6.9%7.6%0.17%
Dec 202544.4%29.2%9.9%7%9.3%0.17%
Jan 202646.2%25.3%13.3%6.7%8.4%0.23%
Feb 202646.9%25.7%13.5%6.7%7%0.24%
Mar 202647%28.1%11.2%7.8%5.7%0.23%
Apr 202646.1%27.6%11.4%7.8%6.8%0.23%
May 202645.6%28.1%13.1%7.5%5.5%0.23%
Jun 202648.7%25.6%11.4%8.3%5.9%0.17%
Jul 202644.7%28.6%10.9%7.4%8.2%0.23%
Aug 202644%27.1%12.5%8.4%7.7%0.18%
Sep 2026——————

How has the Culture Kings and General Pants Co comparison changed over the last 12 months?

How did search popularity change for New Zealand streetwear and surf retailers in August 2026?

  1. In August 2026, General Pants Co gained estimated Share of Search among streetwear and surf retailers in New Zealand, from 10.9% to 12.5%.

  2. In August 2026, Culture Kings lost estimated Share of Search among streetwear and surf retailers in New Zealand, from 44.7% to 44%.

How each brand is measured

Brandwave collects information about searches that people make online using Culture Kings’ and General Pants Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Culture Kings

23 branded search terms

  • crocs culture kings
  • culture kings
  • culture kings au
  • culture kings crocs
  • culture kings discount
  • culture kings f1
  • culture kings george st
  • culture kings near me
  • culture kings nz
  • culture kings nz store
  • culture kings online
  • culture kings sale
  • culture kings shop
  • culture kings sneakers
  • culture kings streetwear
  • culture kings sylvia
  • culture kings sylvia park
  • culture kings timbs
  • culture kings us
  • culturekings
  • culturekings co nz
  • culturekings nz
  • sylvia park culture kings

General Pants Co

14 branded search terms

  • general pants
  • general pants australia
  • general pants co
  • general pants co commercial bay
  • general pants co near me
  • general pants co nz
  • general pants co online
  • general pants co sylvia park
  • general pants jeans
  • general pants near me
  • general pants sale
  • general pants shop
  • generalpants co nz
  • generalpantsco

How the Brand Demand Index is measured

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