Brandwave

EVES Real Estate vs LJ Hooker:Which is more popular?

In September 2026, EVES Real Estate had more branded searches than LJ Hooker among Rotorua real estate agencies in New Zealand. EVES Real Estate had about 740 branded searches, while LJ Hooker had 40. EVES Real Estate made up 19.4% of all Rotorua real estate agency searches we track, and LJ Hooker accounted for 1%. When we asked ChatGPT and Google AI Overviews about Rotorua real estate agencies, EVES Real Estate appeared in all three answers and LJ Hooker in none.

Among Rotorua real estate agencies in New Zealand in September 2026

Who do people search for more?

EVES Real Estate, about 19 searches for every 1 for LJ Hooker

EVES Real Estate 740 searchesLJ Hooker 40 searches

Who does AI mention more?

EVES Real Estate, mentioned in every answer we collected

EVES Real Estate in 3 of 3LJ Hooker in 0 of 3

Who does AI recommend more?

EVES Real Estate, the only one of the two named

EVES Real Estate first in 3LJ Hooker never named

Follow EVES Real Estate vs LJ Hooker and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Rotorua real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, EVES Real Estate appeared in all three answers. LJ Hooker did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray White1st
  2. Tremains Rotorua2nd
  3. EVES Real Estate3rd
  4. Harcourts4th
  5. iSellProperty5th
  6. First National Real Estate6th
  7. Arizto–
  8. KEY Real Estate–
  9. LJ Hooker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is EVES Real Estate or LJ Hooker more popular in search?

This chart shows how often people search Google for EVES Real Estate and LJ Hooker by name. Each line represents a brand's share of searches for all nine Rotorua real estate agencies we track, month by month, from searches in New Zealand.

EVES Real Estate and LJ Hooker among Rotorua real estate agencies in New Zealand, by month

Share of searches by month for EVES Real Estate, LJ Hooker. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteEVES Real EstateHarcourtsAriztoTremains RotoruaFirst National Real EstateKEY Real EstateLJ HookeriSellProperty
Oct 202542%14.3%15.7%12%10.9%3%0.45%1.4%0.23%
Nov 202542.2%13.5%15.8%12.4%11%2.8%0.69%1.4%0.23%
Dec 202541.3%15.1%16%13%9.6%2.4%0.6%1.8%0.3%
Jan 202634.2%24.2%15.1%9.5%11.2%3.7%0.7%1.2%0.23%
Feb 202637.6%17%15.9%12%13.4%2.3%0.68%0.91%0.23%
Mar 202639.6%19.2%16%9.3%11.9%2.4%0.61%0.81%0.2%
Apr 202637.6%19.2%18.3%9.2%11.3%2.8%0.47%0.94%0.23%
May 202636.6%20.7%15.7%11.6%11.4%2.4%0.48%0.95%0.24%
Jun 202638.2%21.8%15.6%10.9%9.7%2%0.5%0.99%0.25%
Jul 202639.1%21.4%16%11.5%7.9%2.5%0.49%0.98%0.25%
Aug 202637.5%21.1%14.8%12.6%9.4%2.4%0.48%1.5%0.24%
Sep 202643.6%19.4%14.4%9.2%8.4%2.6%1%1%0.26%

How has the EVES Real Estate and LJ Hooker comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua real estate agencies in September 2026?

3 changes

  1. In September 2026, KEY Real Estate overtook LJ Hooker to rank 7th among Rotorua real estate agencies in New Zealand, with 1% of the searches.

  2. In September 2026, EVES Real Estate lost share of searches among Rotorua real estate agencies in New Zealand, from 21.1% to 19.4%.

  3. Estimated monthly branded searches for LJ Hooker in New Zealand fell 33.3% over 12 measured months, from 60 to 40 in September 2026.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using EVES Real Estate’s and LJ Hooker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EVES Real Estate

6 branded search terms

  • eves
  • eves property management
  • eves real estate
  • eves rentals
  • eves rotorua
  • eves tauranga

LJ Hooker

5 branded search terms

  • lj hooker
  • lj hooker marketing
  • lj hooker rentals
  • lj hooker rotorua
  • ljhooker

How the Brand Demand Index is measured

Other head-to-heads among Rotorua real estate agencies

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free