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Rotorua geothermal and cultural attractions in New Zealand:Which brands are most popular in search?

In August 2026, Wai-O-Tapu was the most searched among rotorua geothermal and cultural attractions in New Zealand, with an estimated 27.2K branded searches and 43.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Wai-O-Tapu43.5%
  2. Waimangu Volcanic Valley13.3%
  3. Hell's Gate12.7%
  4. Orakei Korako12.4%
  5. Mitai Māori Village9.4%
  6. Whakarewarewa Living Māori Village7.4%
  7. Tamaki Māori Village1.3%

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Share of SearchLeaderboard

Compare the geothermal parks and Māori cultural experiences visitors book in Rotorua. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among rotorua geothermal and cultural attractions in New Zealand, by month

Share of Search by month for Wai-O-Tapu, Waimangu Volcanic Valley, Hell's Gate, Orakei Korako, Mitai Māori Village, Whakarewarewa Living Māori Village. The figures are in the table below the chart.

View monthly share of search table
MonthWai-O-TapuWaimangu Volcanic ValleyHell's GateOrakei KorakoMitai Māori VillageWhakarewarewa Living Māori VillageTamaki Māori Village
Oct 202541.2%14.2%13.6%12.3%9.6%7.9%1.3%
Nov 202542.1%14.1%10.7%12.2%12.1%7.8%1.1%
Dec 202542.8%14.3%12.7%12.8%9.8%6.7%0.89%
Jan 202642.4%14%12.5%12.7%9.6%7.7%0.89%
Feb 202646%12.6%11.2%13.3%8.7%7.2%0.96%
Mar 202643.5%14.3%10.5%12.9%9.9%7.9%1.1%
Apr 202645.7%12.4%11.6%13.8%8.7%7.1%0.78%
May 202645.6%12.4%11.6%11.8%10.5%7.1%0.94%
Jun 202642%12.8%12.9%12.2%11%8.1%0.99%
Jul 202643.2%13.5%14.1%12.7%7.8%7.7%1%
Aug 202643.5%13.3%12.7%12.4%9.4%7.4%1.3%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Wai-O-Tapu

    43.5%

    held 1st · 27.2K estimated branded searches · -16.5% vs prior month · +0.3 points

  2. 2.Waimangu Volcanic Valley

    13.3%

    moved from 3rd to 2nd · 8.3K estimated branded searches · -18.2% vs prior month · -0.2 points

  3. 3.Hell's Gate

    12.7%

    moved from 2nd to 3rd · 8K estimated branded searches · -25.3% vs prior month · -1.4 points

  4. 4.Orakei Korako

    12.4%

    held 4th · 7.8K estimated branded searches · -19.4% vs prior month · -0.3 points

  5. 5.Mitai Māori Village

    9.4%

    held 5th · 5.8K estimated branded searches · -0.34% vs prior month · +1.6 points

  6. 6.Whakarewarewa Living Māori Village

    7.4%

    held 6th · 4.6K estimated branded searches · -19.7% vs prior month · -0.2 points

  7. 7.Tamaki Māori Village

    1.3%

    held 7th · 790 estimated branded searches · +3.9% vs prior month · +0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among rotorua geothermal and cultural attractions in New Zealand?

In August 2026, Wai-O-Tapu was the most searched among rotorua geothermal and cultural attractions in New Zealand, with an estimated 27.2K branded searches and 43.5% estimated Share of Search within this set. Waimangu Volcanic Valley is in 2nd place, 30.2 percentage points behind at 13.3% Share of Search.

New Zealand rotorua geothermal and cultural attractions, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Wai-O-Tapu41.2% → 43.5%46%Feb 202641.2%Oct 20251st
Waimangu Volcanic Valley14.2% → 13.3%14.3%Dec 202512.4%May 20262nd
Hell's Gate13.6% → 12.7%14.1%Jul 202610.5%Mar 20263rd
Orakei Korako12.3% → 12.4%13.8%Apr 202611.8%May 20264th
Mitai Māori Village9.6% → 9.4%12.1%Nov 20257.8%Jul 20265th
Whakarewarewa Living Māori Village7.9% → 7.4%8.1%Jun 20266.7%Dec 20256th
Tamaki Māori Village1.3%1.3%Aug 20260.78%Apr 20267th

Each finding as a sentence

  • Across the 11 months ending August 2026, Wai-O-Tapu’s estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand increased from 41.2% to 43.5%.
  • Across the 11 months ending August 2026, Waimangu Volcanic Valley’s estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand decreased from 14.2% to 13.3%.
  • Across the 11 months ending August 2026, Hell's Gate’s estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand decreased from 13.6% to 12.7%.
  • Across the 11 months ending August 2026, Wai-O-Tapu’s estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand peaked at 46% in February 2026 and was lowest at 41.2% in October 2025.
  • Across the 11 months ending August 2026, Waimangu Volcanic Valley’s estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand peaked at 14.3% in December 2025 and was lowest at 12.4% in May 2026.
  • Across the 11 months ending August 2026, Hell's Gate’s estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand peaked at 14.1% in July 2026 and was lowest at 10.5% in March 2026.
  • Across the 11 months ending August 2026, Orakei Korako’s estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand peaked at 13.8% in April 2026 and was lowest at 11.8% in May 2026.
  • Across the 11 months ending August 2026, Mitai Māori Village’s estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand peaked at 12.1% in November 2025 and was lowest at 7.8% in July 2026.
  • Across the 11 months ending August 2026, Whakarewarewa Living Māori Village’s estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand peaked at 8.1% in June 2026 and was lowest at 6.7% in December 2025.
  • Across the 11 months ending August 2026, Orakei Korako, Mitai Māori Village, Whakarewarewa Living Māori Village and Tamaki Māori Village held steady: their estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand rotorua geothermal and cultural attractions in August 2026?

  1. In August 2026, Mitai Māori Village gained estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand, from 7.8% to 9.4%.

  2. In August 2026, Hell's Gate lost estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand, from 14.1% to 12.7%.

  3. In August 2026, Waimangu Volcanic Valley rose from 3rd to 2nd among rotorua geothermal and cultural attractions in New Zealand.

  4. Estimated monthly branded searches for Whakarewarewa Living Māori Village in New Zealand fell 46% over 11 measured months, from 8.6K to 4.6K in August 2026.

  5. Estimated monthly branded searches for Tamaki Māori Village in New Zealand fell 42.8% over 11 measured months, from 1.4K to 790 in August 2026.

  6. Estimated monthly branded searches for Orakei Korako in New Zealand fell 42.5% over 11 measured months, from 13.5K to 7.8K in August 2026.

  7. Estimated monthly branded searches for Wai-O-Tapu in New Zealand fell 39.7% over 11 measured months, from 45.1K to 27.2K in August 2026.

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