Hell's Gate vs Orakei Korako:Which is more popular by branded search in New Zealand?
In August 2026, Hell's Gate and Orakei Korako were level on Share of Search among rotorua geothermal and cultural attractions in New Zealand, with an estimated 8K versus 7.8K branded searches, at 12.7% and 12.4% estimated Share of Search.
Follow Hell's Gate vs Orakei Korako and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Hell's Gate or Orakei Korako?
Compare the geothermal parks and Māori cultural experiences visitors book in Rotorua. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hell's Gate, Orakei Korako. The figures are in the table below the chart.
View monthly share of search table
| Month | Wai-O-Tapu | Waimangu Volcanic Valley | Hell's Gate | Orakei Korako | Mitai Māori Village | Whakarewarewa Living Māori Village | Tamaki Māori Village |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 14.2% | 13.6% | 12.3% | 9.6% | 7.9% | 1.3% |
| Nov 2025 | 42.1% | 14.1% | 10.7% | 12.2% | 12.1% | 7.8% | 1.1% |
| Dec 2025 | 42.8% | 14.3% | 12.7% | 12.8% | 9.8% | 6.7% | 0.89% |
| Jan 2026 | 42.4% | 14% | 12.5% | 12.7% | 9.6% | 7.7% | 0.89% |
| Feb 2026 | 46% | 12.6% | 11.2% | 13.3% | 8.7% | 7.2% | 0.96% |
| Mar 2026 | 43.5% | 14.3% | 10.5% | 12.9% | 9.9% | 7.9% | 1.1% |
| Apr 2026 | 45.7% | 12.4% | 11.6% | 13.8% | 8.7% | 7.1% | 0.78% |
| May 2026 | 45.6% | 12.4% | 11.6% | 11.8% | 10.5% | 7.1% | 0.94% |
| Jun 2026 | 42% | 12.8% | 12.9% | 12.2% | 11% | 8.1% | 0.99% |
| Jul 2026 | 43.2% | 13.5% | 14.1% | 12.7% | 7.8% | 7.7% | 1% |
| Aug 2026 | 43.5% | 13.3% | 12.7% | 12.4% | 9.4% | 7.4% | 1.3% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Hell's Gate and Orakei Korako comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Orakei Korako took it in November 2025, Hell's Gate took it in June 2026.
- Across the 11 months ending August 2026, Hell's Gate’s estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand moved from 13.6% to 12.7%, and its estimated monthly branded searches moved from 14.9K to 8K.
- Across the 11 months ending August 2026, Orakei Korako’s estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand moved from 12.3% to 12.4%, and its estimated monthly branded searches moved from 13.5K to 7.8K.
How did search popularity change for New Zealand rotorua geothermal and cultural attractions in August 2026?
2 changes
In August 2026, Hell's Gate lost estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand, from 14.1% to 12.7%.
Estimated monthly branded searches for Orakei Korako in New Zealand fell 42.5% over 11 measured months, from 13.5K to 7.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hell's Gate’s and Orakei Korako’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hell's Gate
12 branded search terms
- hells gate geothermal
- hells gate geothermal park & mud spa
- hells gate geothermal reserve
- hells gate geothermal reserve & mud spa
- hells gate geothermal reserve and mud spa
- hells gate geothermal walk
- hells gate mud bath
- hells gate mud bath and spa
- hells gate rotorua deals
- hells gate rotorua prices
- hells gate rotorua reviews
- rotorua hells gate
Orakei Korako
15 branded search terms
- orakei korako
- orakei korako cave
- orakei korako cave & thermal park
- orakei korako geothermal
- orakei korako geothermal park
- orakei korako geothermal park & cave
- orakei korako geothermal park & cave photos
- orakei korako geyserland resort
- orakei korako near me
- orakei korako new zealand
- orakei korako nz
- orakei korako opening hours
- orakei korako price
- orakei korako rotorua
- orakeikorako
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.