Brandwave

Te Puia vs Waimangu Volcanic Valley:Which is more popular?

In September 2026, Waimangu Volcanic Valley had more branded searches than Te Puia among Rotorua geothermal and cultural attractions in New Zealand. Waimangu Volcanic Valley had about 10,000 branded searches, while Te Puia had 8,380. Waimangu Volcanic Valley made up 15.3% of all Rotorua geothermal and cultural attraction searches we track, and Te Puia accounted for 12.8%. When we asked ChatGPT and Google AI Overviews about Rotorua geothermal and cultural attractions, Te Puia appeared in all five answers and Waimangu Volcanic Valley in three. Te Puia was mentioned before Waimangu Volcanic Valley in every answer.

Among Rotorua geothermal and cultural attractions in New Zealand in September 2026

Who do people search for more?

Waimangu Volcanic Valley, about 20% more searches than Te Puia

Waimangu Volcanic Valley 10K searchesTe Puia 8.4K searches

Who does AI mention more?

Te Puia, mentioned in every answer we collected

Te Puia in 5 of 5Waimangu Volcanic Valley in 3 of 5

Who does AI recommend more?

Te Puia, named ahead of Waimangu Volcanic Valley in every answer

Te Puia first in 3Waimangu Volcanic Valley never first

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Top Rotorua geothermal and cultural attractions in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Te Puia appeared in all five answers. Waimangu Volcanic Valley was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Te Puia was listed before Waimangu Volcanic Valley in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Te Puia1st
  2. Wai-O-Tapu2nd
  3. Whakarewarewa Living Māori Village3rd
  4. Waimangu Volcanic Valley4th
  5. Hell's Gate5th
  6. Mitai Māori Village–
  7. Orakei Korako–
  8. Tamaki Māori Village–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wai-O-Tapu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Te Puia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Whakarewarewa Living Māori Village4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waimangu Volcanic Valley3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mitai Māori Village1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hell's Gate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orakei Korako0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tamaki Māori Village0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Rotorua geothermal and cultural attractions

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Te Puia or Waimangu Volcanic Valley more popular in search?

This chart shows how often people search Google for Te Puia and Waimangu Volcanic Valley by name. Each line represents a brand's share of searches for all eight Rotorua geothermal and cultural attractions we track, month by month, from searches in New Zealand.

Te Puia and Waimangu Volcanic Valley among Rotorua geothermal and cultural attractions in New Zealand, by month

Share of searches by month for Waimangu Volcanic Valley, Te Puia. The figures are in the table below the chart.

View monthly share of searches table
MonthWai-O-TapuWaimangu Volcanic ValleyTe PuiaMitai Māori VillageWhakarewarewa Living Māori VillageHell's GateOrakei KorakoTamaki Māori Village
Oct 202544%16.2%10.7%10.9%9%4.5%3.2%1.4%
Nov 202544.9%16.2%9.1%13.8%8.9%3.1%2.7%1.2%
Dec 202546.7%16.7%9.4%11.5%7.9%3.4%3.4%1%
Jan 202644.9%16%11%11%8.8%3.9%3.3%1%
Feb 202649.6%14.6%10.1%10.1%8.4%2.9%3%1.1%
Mar 202645.9%16.5%9.3%11.4%9.1%3.2%3.4%1.2%
Apr 202649.2%14.4%10%10.1%8.2%3.4%3.7%0.89%
May 202646%13.5%13.8%11.4%7.7%3.2%3.4%1%
Jun 202638.9%13.8%17.3%11.9%8.7%4.8%3.5%1.1%
Jul 202643.2%15.6%12.9%9%8.9%5.5%3.8%1.2%
Aug 202641.4%14.9%15%10.5%8.3%5%3.5%1.4%
Sep 202642.9%15.3%12.8%10.8%8.8%5.3%3%1.1%

How has the Te Puia and Waimangu Volcanic Valley comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua geothermal and cultural attractions in September 2026?

2 changes

  1. In September 2026, Te Puia lost share of searches among Rotorua geothermal and cultural attractions in New Zealand, from 15% to 12.8%.

  2. In September 2026, Waimangu Volcanic Valley rose from 3rd to 2nd among Rotorua geothermal and cultural attractions in New Zealand.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Te Puia’s and Waimangu Volcanic Valley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Te Puia

7 branded search terms

  • te puia
  • te puia address
  • te puia entrance
  • te puia geothermal
  • te puia geyser
  • te puia kiwi
  • tepuia

Waimangu Volcanic Valley

3 branded search terms

  • waimangu volcanic valley
  • waimangu volcanic valley rotorua
  • waimanguvolcanicvalley

How the Brand Demand Index is measured

Other head-to-heads among Rotorua geothermal and cultural attractions

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