Brandwave

Mitai Māori Village vs Wai-O-Tapu:Which is more popular?

In September 2026, Wai-O-Tapu had more branded searches than Mitai Māori Village among Rotorua geothermal and cultural attractions in New Zealand. Wai-O-Tapu had about 28,100 branded searches, while Mitai Māori Village had 7,090. Wai-O-Tapu made up 42.9% of all Rotorua geothermal and cultural attraction searches we track, and Mitai Māori Village accounted for 10.8%. When we asked ChatGPT and Google AI Overviews about Rotorua geothermal and cultural attractions, Wai-O-Tapu appeared in all five answers and Mitai Māori Village in one. Wai-O-Tapu was mentioned before Mitai Māori Village in every answer.

Among Rotorua geothermal and cultural attractions in New Zealand in September 2026

Who do people search for more?

Wai-O-Tapu, about 4 searches for every 1 for Mitai Māori Village

Wai-O-Tapu 28.1K searchesMitai Māori Village 7.1K searches

Who does AI mention more?

Wai-O-Tapu, mentioned in every answer we collected

Wai-O-Tapu in 5 of 5Mitai Māori Village in 1 of 5

Who does AI recommend more?

Wai-O-Tapu, named ahead of Mitai Māori Village in every answer

Wai-O-Tapu first in 3Mitai Māori Village never first

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Top Rotorua geothermal and cultural attractions in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wai-O-Tapu appeared in all five answers. Mitai Māori Village was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Wai-O-Tapu was listed before Mitai Māori Village in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Te Puia1st
  2. Wai-O-Tapu2nd
  3. Whakarewarewa Living Māori Village3rd
  4. Waimangu Volcanic Valley4th
  5. Hell's Gate5th
  6. Mitai Māori Village–
  7. Orakei Korako–
  8. Tamaki Māori Village–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wai-O-Tapu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Te Puia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Whakarewarewa Living Māori Village4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waimangu Volcanic Valley3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mitai Māori Village1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hell's Gate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orakei Korako0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tamaki Māori Village0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Rotorua geothermal and cultural attractions

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Mitai Māori Village or Wai-O-Tapu more popular in search?

This chart shows how often people search Google for Mitai Māori Village and Wai-O-Tapu by name. Each line represents a brand's share of searches for all eight Rotorua geothermal and cultural attractions we track, month by month, from searches in New Zealand.

Mitai Māori Village and Wai-O-Tapu among Rotorua geothermal and cultural attractions in New Zealand, by month

Share of searches by month for Wai-O-Tapu, Mitai Māori Village. The figures are in the table below the chart.

View monthly share of searches table
MonthWai-O-TapuWaimangu Volcanic ValleyTe PuiaMitai Māori VillageWhakarewarewa Living Māori VillageHell's GateOrakei KorakoTamaki Māori Village
Oct 202544%16.2%10.7%10.9%9%4.5%3.2%1.4%
Nov 202544.9%16.2%9.1%13.8%8.9%3.1%2.7%1.2%
Dec 202546.7%16.7%9.4%11.5%7.9%3.4%3.4%1%
Jan 202644.9%16%11%11%8.8%3.9%3.3%1%
Feb 202649.6%14.6%10.1%10.1%8.4%2.9%3%1.1%
Mar 202645.9%16.5%9.3%11.4%9.1%3.2%3.4%1.2%
Apr 202649.2%14.4%10%10.1%8.2%3.4%3.7%0.89%
May 202646%13.5%13.8%11.4%7.7%3.2%3.4%1%
Jun 202638.9%13.8%17.3%11.9%8.7%4.8%3.5%1.1%
Jul 202643.2%15.6%12.9%9%8.9%5.5%3.8%1.2%
Aug 202641.4%14.9%15%10.5%8.3%5%3.5%1.4%
Sep 202642.9%15.3%12.8%10.8%8.8%5.3%3%1.1%

How has the Mitai Māori Village and Wai-O-Tapu comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua geothermal and cultural attractions in September 2026?

2 changes

  1. In September 2026, Wai-O-Tapu gained share of searches among Rotorua geothermal and cultural attractions in New Zealand, from 41.4% to 42.9%.

  2. Estimated monthly branded searches for Mitai Māori Village in New Zealand fell 32.3% over 12 measured months, from 10.5K to 7.1K in September 2026.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Mitai Māori Village’s and Wai-O-Tapu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mitai Māori Village

5 branded search terms

  • mitai
  • mitai maori
  • mitai maori village hangi
  • mitai maori village tickets
  • wetini mitai

Wai-O-Tapu

14 branded search terms

  • wai o tapu
  • wai o tapu boardwalk
  • wai o tapu geothermal
  • wai o tapu geyser
  • wai o tapu rotorua
  • wai o tapu shuttle
  • wai o tapu thermal
  • wai o tapu tickets
  • wai o tapu tour
  • waiotapu
  • waiotapu geothermal
  • waiotapu loop road
  • waiotapu rotorua
  • waiotapu scenic reserve

How the Brand Demand Index is measured

Other head-to-heads among Rotorua geothermal and cultural attractions

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