Brandwave

Te Puia vs Wai-O-Tapu:Which is more popular?

In September 2026, Wai-O-Tapu had more branded searches than Te Puia among Rotorua geothermal and cultural attractions in New Zealand. Wai-O-Tapu had about 28,100 branded searches, while Te Puia had 8,380. Wai-O-Tapu made up 42.9% of all Rotorua geothermal and cultural attraction searches we track, and Te Puia accounted for 12.8%. When we asked ChatGPT and Google AI Overviews about Rotorua geothermal and cultural attractions, both Te Puia and Wai-O-Tapu appeared in all five answers. Te Puia was mentioned before Wai-O-Tapu in every answer.

Among Rotorua geothermal and cultural attractions in New Zealand in September 2026

Who do people search for more?

Wai-O-Tapu, about 3 searches for every 1 for Te Puia

Wai-O-Tapu 28.1K searchesTe Puia 8.4K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Te Puia in 5 of 5Wai-O-Tapu in 5 of 5

Who does AI recommend more?

Te Puia, named ahead of Wai-O-Tapu in every answer

Te Puia first in 3Wai-O-Tapu never first

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Top Rotorua geothermal and cultural attractions in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Te Puia and Wai-O-Tapu showed up in all five answers. Te Puia was listed before Wai-O-Tapu in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Te Puia1st
  2. Wai-O-Tapu2nd
  3. Whakarewarewa Living Māori Village3rd
  4. Waimangu Volcanic Valley4th
  5. Hell's Gate5th
  6. Mitai Māori Village–
  7. Orakei Korako–
  8. Tamaki Māori Village–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wai-O-Tapu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Te Puia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Whakarewarewa Living Māori Village4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waimangu Volcanic Valley3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mitai Māori Village1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hell's Gate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orakei Korako0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tamaki Māori Village0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Rotorua geothermal and cultural attractions

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Te Puia or Wai-O-Tapu more popular in search?

This chart shows how often people search Google for Te Puia and Wai-O-Tapu by name. Each line represents a brand's share of searches for all eight Rotorua geothermal and cultural attractions we track, month by month, from searches in New Zealand.

Te Puia and Wai-O-Tapu among Rotorua geothermal and cultural attractions in New Zealand, by month

Share of searches by month for Wai-O-Tapu, Te Puia. The figures are in the table below the chart.

View monthly share of searches table
MonthWai-O-TapuWaimangu Volcanic ValleyTe PuiaMitai Māori VillageWhakarewarewa Living Māori VillageHell's GateOrakei KorakoTamaki Māori Village
Oct 202544%16.2%10.7%10.9%9%4.5%3.2%1.4%
Nov 202544.9%16.2%9.1%13.8%8.9%3.1%2.7%1.2%
Dec 202546.7%16.7%9.4%11.5%7.9%3.4%3.4%1%
Jan 202644.9%16%11%11%8.8%3.9%3.3%1%
Feb 202649.6%14.6%10.1%10.1%8.4%2.9%3%1.1%
Mar 202645.9%16.5%9.3%11.4%9.1%3.2%3.4%1.2%
Apr 202649.2%14.4%10%10.1%8.2%3.4%3.7%0.89%
May 202646%13.5%13.8%11.4%7.7%3.2%3.4%1%
Jun 202638.9%13.8%17.3%11.9%8.7%4.8%3.5%1.1%
Jul 202643.2%15.6%12.9%9%8.9%5.5%3.8%1.2%
Aug 202641.4%14.9%15%10.5%8.3%5%3.5%1.4%
Sep 202642.9%15.3%12.8%10.8%8.8%5.3%3%1.1%

How has the Te Puia and Wai-O-Tapu comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua geothermal and cultural attractions in September 2026?

2 changes

  1. In September 2026, Wai-O-Tapu gained share of searches among Rotorua geothermal and cultural attractions in New Zealand, from 41.4% to 42.9%.

  2. In September 2026, Te Puia lost share of searches among Rotorua geothermal and cultural attractions in New Zealand, from 15% to 12.8%.

How are branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using Te Puia’s and Wai-O-Tapu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Te Puia

7 branded search terms

  • te puia
  • te puia address
  • te puia entrance
  • te puia geothermal
  • te puia geyser
  • te puia kiwi
  • tepuia

Wai-O-Tapu

14 branded search terms

  • wai o tapu
  • wai o tapu boardwalk
  • wai o tapu geothermal
  • wai o tapu geyser
  • wai o tapu rotorua
  • wai o tapu shuttle
  • wai o tapu thermal
  • wai o tapu tickets
  • wai o tapu tour
  • waiotapu
  • waiotapu geothermal
  • waiotapu loop road
  • waiotapu rotorua
  • waiotapu scenic reserve

How the Brand Demand Index is measured

Other head-to-heads among Rotorua geothermal and cultural attractions

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