Brandwave

Mitai Māori Village vs Waimangu Volcanic Valley:Which is more popular?

In September 2026, Waimangu Volcanic Valley had more branded searches than Mitai Māori Village among Rotorua geothermal and cultural attractions in New Zealand. Waimangu Volcanic Valley had about 10,000 branded searches, while Mitai Māori Village had 7,090. Waimangu Volcanic Valley made up 15.3% of all Rotorua geothermal and cultural attraction searches we track, and Mitai Māori Village accounted for 10.8%. When we asked ChatGPT and Google AI Overviews about Rotorua geothermal and cultural attractions, Waimangu Volcanic Valley appeared in three of the five answers and Mitai Māori Village in one.

Among Rotorua geothermal and cultural attractions in New Zealand in September 2026

Who do people search for more?

Waimangu Volcanic Valley, about 42% more searches than Mitai Māori Village

Waimangu Volcanic Valley 10K searchesMitai Māori Village 7.1K searches

Who does AI mention more?

Waimangu Volcanic Valley, mentioned in 3 of 5 answers, Mitai Māori Village in 1

Waimangu Volcanic Valley in 3 of 5Mitai Māori Village in 1 of 5

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Top Rotorua geothermal and cultural attractions in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Waimangu Volcanic Valley was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Mitai Māori Village was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Te Puia1st
  2. Wai-O-Tapu2nd
  3. Whakarewarewa Living Māori Village3rd
  4. Waimangu Volcanic Valley4th
  5. Hell's Gate5th
  6. Mitai Māori Village–
  7. Orakei Korako–
  8. Tamaki Māori Village–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wai-O-Tapu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Te Puia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Whakarewarewa Living Māori Village4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waimangu Volcanic Valley3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mitai Māori Village1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hell's Gate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orakei Korako0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tamaki Māori Village0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Rotorua geothermal and cultural attractions

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Mitai Māori Village or Waimangu Volcanic Valley more popular in search?

This chart shows how often people search Google for Mitai Māori Village and Waimangu Volcanic Valley by name. Each line represents a brand's share of searches for all eight Rotorua geothermal and cultural attractions we track, month by month, from searches in New Zealand.

Mitai Māori Village and Waimangu Volcanic Valley among Rotorua geothermal and cultural attractions in New Zealand, by month

Share of searches by month for Waimangu Volcanic Valley, Mitai Māori Village. The figures are in the table below the chart.

View monthly share of searches table
MonthWai-O-TapuWaimangu Volcanic ValleyTe PuiaMitai Māori VillageWhakarewarewa Living Māori VillageHell's GateOrakei KorakoTamaki Māori Village
Oct 202544%16.2%10.7%10.9%9%4.5%3.2%1.4%
Nov 202544.9%16.2%9.1%13.8%8.9%3.1%2.7%1.2%
Dec 202546.7%16.7%9.4%11.5%7.9%3.4%3.4%1%
Jan 202644.9%16%11%11%8.8%3.9%3.3%1%
Feb 202649.6%14.6%10.1%10.1%8.4%2.9%3%1.1%
Mar 202645.9%16.5%9.3%11.4%9.1%3.2%3.4%1.2%
Apr 202649.2%14.4%10%10.1%8.2%3.4%3.7%0.89%
May 202646%13.5%13.8%11.4%7.7%3.2%3.4%1%
Jun 202638.9%13.8%17.3%11.9%8.7%4.8%3.5%1.1%
Jul 202643.2%15.6%12.9%9%8.9%5.5%3.8%1.2%
Aug 202641.4%14.9%15%10.5%8.3%5%3.5%1.4%
Sep 202642.9%15.3%12.8%10.8%8.8%5.3%3%1.1%

How has the Mitai Māori Village and Waimangu Volcanic Valley comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua geothermal and cultural attractions in September 2026?

2 changes

  1. In September 2026, Waimangu Volcanic Valley rose from 3rd to 2nd among Rotorua geothermal and cultural attractions in New Zealand.

  2. Estimated monthly branded searches for Mitai Māori Village in New Zealand fell 32.3% over 12 measured months, from 10.5K to 7.1K in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Mitai Māori Village’s and Waimangu Volcanic Valley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mitai Māori Village

5 branded search terms

  • mitai
  • mitai maori
  • mitai maori village hangi
  • mitai maori village tickets
  • wetini mitai

Waimangu Volcanic Valley

3 branded search terms

  • waimangu volcanic valley
  • waimangu volcanic valley rotorua
  • waimanguvolcanicvalley

How the Brand Demand Index is measured

Other head-to-heads among Rotorua geothermal and cultural attractions

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