Brandwave

How popular isHell's Gate?

In September 2026, people searched for Hell's Gate by name about 3,460 times in New Zealand, a 19.9% decrease from the previous year. These searches made up 5.3% of all New Zealand Rotorua geothermal and cultural attraction searches, placing Hell's Gate sixth out of eight attractions. When we asked both ChatGPT and Google AI Overviews about Rotorua geothermal and cultural attractions, Hell's Gate appeared in one of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Hell's Gate is the sixth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. Wai-O-TapuShare of searches 42.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Waimangu Volcanic ValleyShare of searches 15.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. Te PuiaShare of searches 12.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Mitai Māori VillageShare of searches 10.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  5. Hell's GateShare of searches 5.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

+3 more

Hell's Gate website (opens in a new tab)

Follow Hell's Gate and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top Rotorua geothermal and cultural attractions in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hell's Gate was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hell's Gate is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Te Puia1st
  2. Wai-O-Tapu2nd
  3. Whakarewarewa Living Māori Village3rd
  4. Waimangu Volcanic Valley4th
  5. Hell's Gate5th
  6. Mitai Māori Village–
  7. Orakei Korako–
  8. Tamaki Māori Village–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wai-O-Tapu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Te Puia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Whakarewarewa Living Māori Village4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waimangu Volcanic Valley3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mitai Māori Village1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hell's Gate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orakei Korako0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tamaki Māori Village0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Rotorua geothermal and cultural attractions

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which Rotorua geothermal and cultural attractions compete with Hell's Gate?

Hell's Gate against Rotorua geothermal and cultural attractions in New Zealand, by month

Share of searches by month for Wai-O-Tapu, Waimangu Volcanic Valley, Te Puia, Mitai Māori Village, Whakarewarewa Living Māori Village, Hell's Gate, Orakei Korako. The figures are in the table below the chart.

View monthly share of searches table
MonthWai-O-TapuWaimangu Volcanic ValleyTe PuiaMitai Māori VillageWhakarewarewa Living Māori VillageHell's GateOrakei KorakoTamaki Māori Village
Oct 202544%16.2%10.7%10.9%9%4.5%3.2%1.4%
Nov 202544.9%16.2%9.1%13.8%8.9%3.1%2.7%1.2%
Dec 202546.7%16.7%9.4%11.5%7.9%3.4%3.4%1%
Jan 202644.9%16%11%11%8.8%3.9%3.3%1%
Feb 202649.6%14.6%10.1%10.1%8.4%2.9%3%1.1%
Mar 202645.9%16.5%9.3%11.4%9.1%3.2%3.4%1.2%
Apr 202649.2%14.4%10%10.1%8.2%3.4%3.7%0.89%
May 202646%13.5%13.8%11.4%7.7%3.2%3.4%1%
Jun 202638.9%13.8%17.3%11.9%8.7%4.8%3.5%1.1%
Jul 202643.2%15.6%12.9%9%8.9%5.5%3.8%1.2%
Aug 202641.4%14.9%15%10.5%8.3%5%3.5%1.4%
Sep 202642.9%15.3%12.8%10.8%8.8%5.3%3%1.1%

  1. 1.Wai-O-Tapu

    42.9%

    Held 1st. 28.1K estimated branded searches, +21.9% vs prior month. Share +1.5 points.

  2. 2.Waimangu Volcanic Valley

    15.3%

    Moved from 3rd to 2nd. 10K estimated branded searches, +20.8% vs prior month. Share +0.4 points.

  3. 3.Te Puia

    12.8%

    Moved from 2nd to 3rd. 8.4K estimated branded searches, +0.24% vs prior month. Share -2.2 points.

  4. 4.Mitai Māori Village

    10.8%

    Held 4th. 7.1K estimated branded searches, +21.4% vs prior month. Share +0.3 points.

  5. 5.Whakarewarewa Living Māori Village

    8.8%

    Held 5th. 5.8K estimated branded searches, +23.9% vs prior month. Share +0.5 points.

  6. 6.Hell's Gate

    5.3%

    Held 6th. 3.5K estimated branded searches, +23.6% vs prior month. Share +0.3 points.

  7. 7.Orakei Korako

    3%

    Held 7th. 2K estimated branded searches, -1% vs prior month. Share -0.6 points.

  8. 8.Tamaki Māori Village

    1.1%

    Held 8th. 750 estimated branded searches, -2.6% vs prior month. Share -0.2 points.

Compare popularity between Hell's Gate and its closest rivals

Every comparison with Hell's Gate

7 comparisons

How has branded search demand for Hell's Gate changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hell's Gate in New Zealand fell from 4.3K to 3.5K.
  • Across the 12 months ending September 2026, Hell's Gate’s share of searches among Rotorua geothermal and cultural attractions in New Zealand increased from 4.5% to 5.3%.
  • Across the 12 months ending September 2026, Hell's Gate’s share of searches among Rotorua geothermal and cultural attractions in New Zealand peaked at 5.5% in July 2026 and was lowest at 2.9% in February 2026.

How did search popularity change for New Zealand Rotorua geothermal and cultural attractions in September 2026?

6 changes

  1. In September 2026, Wai-O-Tapu gained share of searches among Rotorua geothermal and cultural attractions in New Zealand, from 41.4% to 42.9%.

  2. In September 2026, Te Puia lost share of searches among Rotorua geothermal and cultural attractions in New Zealand, from 15% to 12.8%.

  3. In September 2026, Orakei Korako lost share of searches among Rotorua geothermal and cultural attractions in New Zealand, from 3.5% to 3%.

  4. In September 2026, Waimangu Volcanic Valley rose from 3rd to 2nd among Rotorua geothermal and cultural attractions in New Zealand.

  5. Estimated monthly branded searches for Tamaki Māori Village in New Zealand fell 44.9% over 12 measured months, from 1.4K to 750 in September 2026.

  6. Estimated monthly branded searches for Whakarewarewa Living Māori Village in New Zealand fell 33% over 12 measured months, from 8.6K to 5.8K in September 2026.

How are Hell's Gate’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Hell's Gate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hell s gate
  • hells gate geothermal
  • hells gate geothermal reserve
  • hells gate geothermal walk
  • hells gate mud bath
  • rotorua hells gate

Do you work for Hell's Gate? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Hell's Gate your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free