Hell's Gate vs Wai-O-Tapu:Which is more popular by branded search in New Zealand?
In August 2026, Wai-O-Tapu had more branded searches than Hell's Gate among rotorua geothermal and cultural attractions in New Zealand. Wai-O-Tapu was estimated to have 27.2K branded searches compared to Hell's Gate’s 8K, and held a 43.5% Share of Search versus Hell's Gate’s 12.7%.
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Which is more popular in search, Hell's Gate or Wai-O-Tapu?
Compare the geothermal parks and Māori cultural experiences visitors book in Rotorua. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wai-O-Tapu, Hell's Gate. The figures are in the table below the chart.
View monthly share of search table
| Month | Wai-O-Tapu | Waimangu Volcanic Valley | Hell's Gate | Orakei Korako | Mitai Māori Village | Whakarewarewa Living Māori Village | Tamaki Māori Village |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 14.2% | 13.6% | 12.3% | 9.6% | 7.9% | 1.3% |
| Nov 2025 | 42.1% | 14.1% | 10.7% | 12.2% | 12.1% | 7.8% | 1.1% |
| Dec 2025 | 42.8% | 14.3% | 12.7% | 12.8% | 9.8% | 6.7% | 0.89% |
| Jan 2026 | 42.4% | 14% | 12.5% | 12.7% | 9.6% | 7.7% | 0.89% |
| Feb 2026 | 46% | 12.6% | 11.2% | 13.3% | 8.7% | 7.2% | 0.96% |
| Mar 2026 | 43.5% | 14.3% | 10.5% | 12.9% | 9.9% | 7.9% | 1.1% |
| Apr 2026 | 45.7% | 12.4% | 11.6% | 13.8% | 8.7% | 7.1% | 0.78% |
| May 2026 | 45.6% | 12.4% | 11.6% | 11.8% | 10.5% | 7.1% | 0.94% |
| Jun 2026 | 42% | 12.8% | 12.9% | 12.2% | 11% | 8.1% | 0.99% |
| Jul 2026 | 43.2% | 13.5% | 14.1% | 12.7% | 7.8% | 7.7% | 1% |
| Aug 2026 | 43.5% | 13.3% | 12.7% | 12.4% | 9.4% | 7.4% | 1.3% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Hell's Gate and Wai-O-Tapu comparison changed over the last 12 months?
3 findings
- Wai-O-Tapu was ahead of Hell's Gate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hell's Gate’s estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand moved from 13.6% to 12.7%, and its estimated monthly branded searches moved from 14.9K to 8K.
- Across the 11 months ending August 2026, Wai-O-Tapu’s estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand moved from 41.2% to 43.5%, and its estimated monthly branded searches moved from 45.1K to 27.2K.
How did search popularity change for New Zealand rotorua geothermal and cultural attractions in August 2026?
2 changes
In August 2026, Hell's Gate lost estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand, from 14.1% to 12.7%.
Estimated monthly branded searches for Wai-O-Tapu in New Zealand fell 39.7% over 11 measured months, from 45.1K to 27.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hell's Gate’s and Wai-O-Tapu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hell's Gate
12 branded search terms
- hells gate geothermal
- hells gate geothermal park & mud spa
- hells gate geothermal reserve
- hells gate geothermal reserve & mud spa
- hells gate geothermal reserve and mud spa
- hells gate geothermal walk
- hells gate mud bath
- hells gate mud bath and spa
- hells gate rotorua deals
- hells gate rotorua prices
- hells gate rotorua reviews
- rotorua hells gate
Wai-O-Tapu
24 branded search terms
- wai o tapu
- wai o tapu boardwalk
- wai o tapu entrance fee
- wai o tapu geothermal
- wai o tapu geothermal park
- wai o tapu geothermal wonderland
- wai o tapu geyser
- wai o tapu hot pools
- wai o tapu hot springs
- wai o tapu mud pools
- wai o tapu reviews
- wai o tapu rotorua
- wai o tapu shuttle
- wai o tapu thermal
- wai o tapu thermal park
- wai o tapu tickets
- wai o tapu tour
- wai o tapu welcome centre
- waiotapu
- waiotapu co nz
- waiotapu geothermal
- waiotapu loop road
- waiotapu rotorua
- waiotapu scenic reserve
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.