How popular isHell's Gate in search?
In August 2026, there were an estimated 8K branded searches for Hell's Gate in New Zealand which is down 46.4% over the last 11 months. Hell's Gate holds 12.7% estimated Share of Search among New Zealand rotorua geothermal and cultural attractions and is ranked 3rd of 7 competitors for search popularity.
Wai-O-Tapu43.5%
Waimangu Volcanic Valley13.3%
Hell's Gate12.7%Orakei Korako12.4%
Mitai Māori Village9.4%
Whakarewarewa Living Māori Village7.4%
Tamaki Māori Village1.3%
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Which rotorua geothermal and cultural attractions compete with Hell's Gate?
Share of Search by month for Wai-O-Tapu, Waimangu Volcanic Valley, Hell's Gate, Orakei Korako, Mitai Māori Village, Whakarewarewa Living Māori Village. The figures are in the table below the chart.
View monthly share of search table
| Month | Wai-O-Tapu | Waimangu Volcanic Valley | Hell's Gate | Orakei Korako | Mitai Māori Village | Whakarewarewa Living Māori Village | Tamaki Māori Village |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 14.2% | 13.6% | 12.3% | 9.6% | 7.9% | 1.3% |
| Nov 2025 | 42.1% | 14.1% | 10.7% | 12.2% | 12.1% | 7.8% | 1.1% |
| Dec 2025 | 42.8% | 14.3% | 12.7% | 12.8% | 9.8% | 6.7% | 0.89% |
| Jan 2026 | 42.4% | 14% | 12.5% | 12.7% | 9.6% | 7.7% | 0.89% |
| Feb 2026 | 46% | 12.6% | 11.2% | 13.3% | 8.7% | 7.2% | 0.96% |
| Mar 2026 | 43.5% | 14.3% | 10.5% | 12.9% | 9.9% | 7.9% | 1.1% |
| Apr 2026 | 45.7% | 12.4% | 11.6% | 13.8% | 8.7% | 7.1% | 0.78% |
| May 2026 | 45.6% | 12.4% | 11.6% | 11.8% | 10.5% | 7.1% | 0.94% |
| Jun 2026 | 42% | 12.8% | 12.9% | 12.2% | 11% | 8.1% | 0.99% |
| Jul 2026 | 43.2% | 13.5% | 14.1% | 12.7% | 7.8% | 7.7% | 1% |
| Aug 2026 | 43.5% | 13.3% | 12.7% | 12.4% | 9.4% | 7.4% | 1.3% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.5% | 27.2K | -16.5% | +0.3 points | |
| 2, moved from 3rd to 2nd | 13.3% | 8.3K | -18.2% | -0.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 12.7% | 8K | -25.3% | -1.4 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 12.4% | 7.8K | -19.4% | -0.3 points | |
| 5, held 5th | 9.4% | 5.8K | -0.34% | +1.6 points | |
| 6, held 6th | 7.4% | 4.6K | -19.7% | -0.2 points | |
| 7, held 7th | 1.3% | 790 | +3.9% | +0.3 points |
43.5%
held 1st · 27.2K estimated branded searches · -16.5% vs prior month · +0.3 points
13.3%
moved from 3rd to 2nd · 8.3K estimated branded searches · -18.2% vs prior month · -0.2 points
12.7%
moved from 2nd to 3rd · 8K estimated branded searches · -25.3% vs prior month · -1.4 points
12.4%
held 4th · 7.8K estimated branded searches · -19.4% vs prior month · -0.3 points
9.4%
held 5th · 5.8K estimated branded searches · -0.34% vs prior month · +1.6 points
held 6th · 4.6K estimated branded searches · -19.7% vs prior month · -0.2 points
1.3%
held 7th · 790 estimated branded searches · +3.9% vs prior month · +0.3 points
Compare search popularity between Hell's Gate and its closest rivals
- Hell's Gate vs Waimangu Volcanic Valley: compare search popularity
- Hell's Gate vs Mitai Māori Village: compare search popularity
- Hell's Gate vs Whakarewarewa Living Māori Village: compare search popularity
- Compare Hell's Gate with any brand
How has branded search demand for Hell's Gate changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hell's Gate in New Zealand fell from 14.9K to 8K.
- Across the 11 months ending August 2026, Hell's Gate’s estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand decreased from 13.6% to 12.7%.
- Across the 11 months ending August 2026, Hell's Gate’s estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand peaked at 14.1% in July 2026 and was lowest at 10.5% in March 2026.
How did search popularity change for New Zealand rotorua geothermal and cultural attractions in August 2026?
6 changes
In August 2026, Mitai Māori Village gained estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand, from 7.8% to 9.4%.
In August 2026, Hell's Gate lost estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand, from 14.1% to 12.7%.
In August 2026, Waimangu Volcanic Valley rose from 3rd to 2nd among rotorua geothermal and cultural attractions in New Zealand.
Estimated monthly branded searches for Whakarewarewa Living Māori Village in New Zealand fell 46% over 11 measured months, from 8.6K to 4.6K in August 2026.
Estimated monthly branded searches for Tamaki Māori Village in New Zealand fell 42.8% over 11 measured months, from 1.4K to 790 in August 2026.
Estimated monthly branded searches for Orakei Korako in New Zealand fell 42.5% over 11 measured months, from 13.5K to 7.8K in August 2026.
How is Hell's Gate measured?
Brandwave collects information about searches that people make online using Hell's Gate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
12 branded search terms
- hells gate geothermal
- hells gate geothermal park & mud spa
- hells gate geothermal reserve
- hells gate geothermal reserve & mud spa
- hells gate geothermal reserve and mud spa
- hells gate geothermal walk
- hells gate mud bath
- hells gate mud bath and spa
- hells gate rotorua deals
- hells gate rotorua prices
- hells gate rotorua reviews
- rotorua hells gate
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Is Hell's Gate your brand?
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